Official-data synthesis
China Digital Advertising Market 2026
What official market, internet and platform disclosures mean for overseas advertisers.
Original PPCOps datasetChina B2B Paid Media Benchmark
CPC, raw lead cost, qualified lead cost and the limits of small-sample evidence.
Decision resourceChina Advertising Platform Matrix
Compare Baidu Ads, WeChat Ads, Douyin Ads and REDnote Ads by intent and readiness.
How PPCOps research is produced
Every research page separates official source data, PPCOps observations, calculations and limitations. Client-identifying details are excluded from public datasets.
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