PR, media & creator content
Audience and theme planning, Chinese writing, agreed publishing and evidence reports. Your agency can provide the strategy or ask us to prepare it. KOC, creator visits and account content are separately scoped.
FOR GLOBAL PR, ADVERTISING & MARKETING AGENCIES
Your China Execution Partner for Ads, PR & Media
Keep your client relationship. Work with PPCOps on Chinese paid advertising, PR publishing and creator content for your clients. Supply your strategy or commission our planning, then approve the work before local execution.
PR projects from USD 500. Ad management from USD 800 per platform / month. Integrated execution from USD 3,800 / month, with scope agreed.
Platforms are selected to match the project. Logos identify platforms, not an official partnership status.
Commission selected tasks or a coordinated China campaign
Chinese paid advertising
Plan and operate suitable Baidu, WeChat, Douyin or REDnote campaigns. Coordinate account requirements, agreed creative and reporting; choose platforms by the brief, not a compulsory bundle.
Optional B2B enquiry support
For B2B campaigns, Professional management uses industry-informed enquiry-quality feedback. Add human telephone qualification when needed; authorised sales or channel support is scoped later after a working relationship.
For agencies that need China-side delivery
PR & communications agencies
Bring brand messages, client briefs or media requirements. Commission Chinese content and publishing, or ask for an audience and theme proposal before your agency submits it to the client.
Advertising & digital marketing agencies
Bring campaign objectives, buyer profiles and available assets. Commission local paid-media management and agreed enquiry feedback while you manage the overall client account.
Who does what — before the project starts.
Client relationship & approvals
- Own the brief, objectives and brand facts
- Choose the planning or production you keep in-house
- Approve proposals, content, fees and changes
China-side execution
- Prepare commissioned Chinese plans and materials
- Coordinate media, ads or content schedules
- Provide delivery evidence, reports and outstanding decisions
Responsibilities in the scope
- Approval owners, feedback timing and revisions
- White-label format, confidentiality and account access
- Measurement definitions and who replies to enquiries
PROJECT OR MONTHLY · NO MANDATORY BUNDLE
Choose the execution scope your client needs.
PR & Content Projects
From USD 500
per project · PR publishing starter
Agreed Chinese localisation, media publishing and evidence. Planning, additional outlets or creator work are quoted by scope.
Discuss This ScopeAd Management
From USD 800
per platform / month
Standard: USD 800. Professional: USD 1,500 with industry-informed enquiry feedback. Media funding is separate; Professional replaces Standard.
Discuss This ScopeIntegrated Execution
From USD 3,800
per month · agreed combination
Coordinate the selected advertising, PR or content work, white-label collaboration and local reporting. Not an all-inclusive service bundle.
Discuss This ScopeThe quote separates PPCOps work, media funding, creator or production costs and other third-party charges. Multi-platform or recurring arrangements can be discussed. Telephone qualification and later sales/channel services are separate optional scopes.
EXPERIENCE · EXECUTION · ACCOUNTABILITY
Why PPCOps
18 Years in Advertising
Turn business needs and agency briefs into content, advertising and media execution.
8 Years in Industrial Trade
Trade in industrial parts, MRO, apparel, solar and automotive parts across the US, Europe (including the UK), UAE, Canada, Singapore and Australia.
China Team for Brands & Agencies
A China-based team for global brands and PR agencies: brand communications, paid ads, enquiry capture and agreed e-commerce operations, aligned with your brief and approvals.
Flexible Service Scope
Commission planning, content, publishing and advertising together, or divide the work with your team.
Clear Fees & Deliverables
Agree scope, fees and approvals before work starts, with reporting matched to the delivery.
Feedback-led Optimisation
Provide execution records and feedback your team can use in client reviews and next-step planning.
Selected Brand Project Experience
Selected brand project experience. Discuss the relevant scope of work with us; brand names do not imply endorsement, sector-specific sales results or a promise of similar outcomes.
Siemens
ABB
Schneider Electric
Huawei
HP
BYD
BMW
Mercedes-Benz
Lexus
Xiaomi
Tesla
Hang Seng Bank
Other brand experience (12)
Chanel
Louis Vuitton
HSBC
Starbucks
MUJI
China Merchants Bank
KFC
Estée Lauder
Mannings Hong Kong
Watsons
UNIQLO
Marks & Spencer
What we measure — and what it tells you
Execution delivery
Agreed campaigns, creative items, publishing links, dates and completed tasks. Your quote defines the scope and review checkpoints.
Campaign response
Available spend, impressions, clicks, enquiries or content interactions, with source and reporting period. PR and paid-ad measures are kept separate.
Client-ready follow-up
Summarise completed work, observed results and next actions. Qualified-opportunity and sales measures require client feedback and suitable records, not just platform clicks.
From your brief to local execution
- 01
Share the Brief
Share the client brief and the work your agency needs
- 02
Agree the Scope
Agree responsibilities, approvals, deliverables and fees
- 03
Approve & Execute
Receive agreed payments, approve materials and execute
- 04
Report & Review
Review delivery reports and decide the next scope
SAME PROJECT · OPTIONAL FURTHER SUPPORT
Explore B2B services & responsibilitiesDoes your client also need B2B enquiries or local support?
Content, PR, account operations and creator projects can be commissioned independently. Add campaigns and quality feedback if B2B enquiries are also needed. L3 covers telephone lead-quality checks only; L4 commercial follow-up and L5 channel development require prior groundwork, authority and a separate scope.
You retain the client relationship and approvals. We follow the agreed communication chain rather than bypassing your agency.
Questions before you start
Can PPCOps work white-label?
Yes, with agreed project terms. Confirm branding, report format, confidentiality, client communication and approval responsibilities before work starts.
Does our agency need to provide the strategy?
Not necessarily. Supply the complete plan or commission audience and theme planning, Chinese copy and channel recommendations. Your agency reviews the proposed work before presenting it to the client.
Will you contact our client directly?
Your agency is the primary contact by default. Direct client contact happens only with agreed permission, scope and purpose.
Do we have to buy an ongoing retainer?
No. Choose a defined PR or content project, monthly ad management or a broader integrated scope. The USD 3,800 starting offer is not a mandatory entry package.
Are agency prices automatically discounted?
The same base service rules apply to companies and agencies. Multi-platform or recurring scopes can be discussed; discounts depend on the confirmed workload, not simply agency status.
What does integrated execution from USD 3,800 include?
An agreed monthly combination of advertising, PR or content coordination, white-label collaboration and local project reporting. Platform count, content volume, media funds, creator costs and other external charges must be itemised; it is not unlimited all-service coverage.
Are media funds and account opening included?
Media funding is separate from management fees. Standalone account setup starts at USD 300; the setup service fee may be waived with agreed media funds and management or other services. Actual third-party charges are confirmed separately.
Can you guarantee placements, leads or sales?
We agree executable deliverables and report available results. Specific publication routes require confirmation; earned coverage, audience response, leads and sales are not guaranteed.
What should be in a brief for your China execution team?
Share the client’s category, audience, objective, approved message, intended channels and schedule. Mark what your agency will supply and what PPCOps should deliver. We then confirm responsibilities, approval timing, reporting format and the itemised quote.
LET’S DISCUSS YOUR PROJECT
Discuss an Agency Project
Share your agency website, the client’s sector and whether you need ads, PR, content or B2B enquiry support. An anonymised initial brief is fine; confirm any restrictions on sharing client information.