Audience, offer & campaign objective
Agree who should see the ad, what problem the product solves and whether the goal is brand attention or enquiries. Choose the relevant formats instead of buying every option.
DOUYIN ADS · VIDEO, DISCOVERY & SEARCH
Douyin Advertising in China
Show your product in action and reach potential customers through Douyin short-video and search advertising. PPCOps helps global companies and agencies plan audiences, adapt Chinese creative and manage paid campaigns with a clear path from viewing to enquiry.
Ad management: L1 Standard USD 800 or L2 Professional USD 1,500 per platform / month. Media funding is separate; PR, content and human support are scoped separately.
CHINESE AD PLATFORMSDouyin
Platforms are selected to match the project. Logos identify platforms, not an official partnership status.
Turn a product story into a paid campaign
Chinese video & ad preparation
Plan the message, opening, demonstration, captions and call to action. Adapt supplied footage within the agreed scope; shooting and larger production are quoted separately.
Launch, optimise & report
Coordinate account requirements and approved campaigns. Review creative response, search terms where available and tracked enquiry actions, then decide what to change.
SEVEN STEPS · SCOPE SELECTED FOR YOUR PROJECT01 02 03 04 05 06 07
Our advertising & growth method: from buyer definition to real feedback
Define ICP
Agree industries, company types, decision-making roles, applications and buying conditions. Produce a target-customer brief and exclusions.
Localize Message
Translate product evidence into Chinese keywords, positioning, creative and landing-page content. Adapt for buyers using approved facts, not word-for-word translation.
Launch Channels
Test Douyin creative and response paths around demonstrations, use cases and audiences. Distinguish views and engagement from actual enquiries.
Generate Enquiries
Capture responses through forms, email, phone or agreed channels and record available source data. A contact click is not a confirmed enquiry.
Qualify Opportunities
Use client feedback or separately purchased human checks to assess company fit, needs, budget, timing and next-step value. Mark missing information as unconfirmed.
Optimize with Feedback
Use relevant enquiries, quotation progress and reasons for stalled opportunities to refine keywords, audiences, creative, pages and spend, beyond clicks.
Select Commercial Route
Assess direct sales, distributors, agents or local sales support using the findings. Extra outreach, meetings and quotation coordination require a separate scope.
This is a method, not an all-inclusive package. Ad management does not include human telephone qualification, ongoing sales follow-up or guaranteed sales. Your team owns final quotations, contracts and delivery.
AD FORMATS · CREATIVE FIT
Create interest in the feed. Respond to intent in search.
Douyin is not simply a place to repost a company brochure. Match the offer, video story and response path to the selected format. Campaign availability depends on the approved account and industry.
In-feed video advertising
Introduce your product, application or customer problem while people browse videos. Demonstrate value with Chinese-language creative.
Focus: opening, demonstration, captions and CTA
Douyin search advertising
Build relevant themes, creative and destinations around actual search demand so people looking for products or services understand your offer.
Focus: relevant search themes and enquiry path
Brand & specialist campaigns
Assess brand exposure, specific inventory or promotion of an existing livestream by objective and eligibility. These are not bundled by default.
Focus: available inventory, production scope and quote
What should we show — and what happens after the click?
Start with real product demonstrations, application footage, process explanations or an approved customer story. Prepare Chinese captions and a specific enquiry prompt. Use a supported landing page, lead form or eligible native consultation route, and agree who replies. The number of edits, shoots and versions is scoped before work begins.
Paid promotion is the service here. Organic account operation, creator partnerships, livestream production and e-commerce operations are not automatically included. We do not promise viral videos or guaranteed orders.
For brands, demonstrable B2B offers and agency partners
Companies & brands
Bring a product or service that can be explained visually: use, application, process or customer problem. We assess the fit rather than assume every B2B offer belongs on Douyin.
Advertising & PR agencies
Keep the client relationship and approval process. Supply strategy and footage or ask us to prepare the agreed creative plan and China-side campaign execution.
CLEAR FEES
Choose the advertising support you need.
Standard ad management
USD 800
per platform / month
Campaign preparation, agreed ad management, optimisation and reporting. Media funding is separate.
Professional ad management
USD 1,500
per platform / month
Campaign management with industry information and lead-quality feedback from your team or separately purchased L3 checks, applied to optimisation.
Advertising only: media funding is additional
Initial media funding per platform: from USD 1,500 for mainland-China entities; from USD 7,500 for entities registered outside mainland China. PPCOps offers are subject to eligibility and the confirmed account route.
Professional replaces Standard for the same platform and month. Neither plan includes human telephone qualification.
Three-month option & additional costs
Recommended, not mandatory: USD 12,000 for one platform over three months. USD 7,500 media funding + USD 4,500 Professional management (3 × USD 1,500). Optional human support and other quoted costs are additional.
Standalone account setup starts at USD 300; the setup service fee may be waived with agreed media funding and management or other services. Translation, certification and other actual third-party costs are confirmed separately. Basic Chinese landing-page support depends on scope; complex custom work starts from USD 800.
Multi-platform discounts can be discussed. Deliverables, revisions, external costs and media balance arrangements are confirmed in the quote and contract.
EXPERIENCE · EXECUTION · ACCOUNTABILITY
Why PPCOps
18 Years in Advertising
Turn business needs and agency briefs into content, advertising and media execution.
8 Years in Industrial Trade
Trade in industrial parts, MRO, apparel, solar and automotive parts across the US, Europe (including the UK), UAE, Canada, Singapore and Australia.
China Team for Brands & Agencies
A China-based team for global brands and PR agencies: brand communications, paid ads, enquiry capture and agreed e-commerce operations, aligned with your brief and approvals.
Flexible Service Scope
Commission planning, content, publishing and advertising together, or divide the work with your team.
Clear Fees & Deliverables
Agree scope, fees and approvals before work starts, with reporting matched to the delivery.
Feedback-led Optimisation
Review viewing response, clicks and enquiry relevance together when adjusting creative and delivery.
Selected Brand Project Experience
Selected brand project experience. Discuss the relevant scope of work with us; brand names do not imply endorsement, sector-specific sales results or a promise of similar outcomes.
Siemens
ABB
Schneider Electric
Huawei
HP
BYD
BMW
Mercedes-Benz
Lexus
Xiaomi
Tesla
Hang Seng Bank
Other brand experience (12)
Chanel
Louis Vuitton
HSBC
Starbucks
MUJI
China Merchants Bank
KFC
Estée Lauder
Mannings Hong Kong
Watsons
UNIQLO
Marks & Spencer
What we measure — and what it tells you
Video attention
Spend, impressions and available video-view, watch or engagement metrics, according to the selected format.
Campaign response
Clicks, search response where available, successful forms and attributable contact actions. Agree the conversion definition before launch.
Enquiry quality
Use actual company and requirement feedback to assess relevant-enquiry cost. We do not guarantee viral reach, a fixed CPL or sales.
SERVICE PATH & PURCHASABLE SCOPESStep 0 Step 1 Step 2 Step 3 Step 4 Step 5
Where should your service scope begin?
Select services around your starting point. Not every project needs every step.
View the Step 0–5 service path & boundaries
Free Eligibility & Document Review
Review ad-platform eligibility, document completeness and a recommended starting route. Platform approval is not guaranteed.
Advertising Launch
Start with a clear objective and an agreed platform: account setup, keywords or audiences, creative and landing-page paths.
Performance Optimization
Optimize using clicks, enquiries and relevant feedback. Human telephone qualification and business development are not included by default.
Lead Qualification
Check company, contact, needs, budget and timing. Human services are separately quoted with agreed capacity.
Business Development
Coordinate prospect contact, meetings, demos and quotation progress for suitable high-value projects, with client authority and a separate scope.
Local Sales & Channel Support
Customize sales, agent, distributor or account support. Signing partners or achieving sales is not guaranteed.
Step 0–5 describes the service path; L1–L5 defines purchasable scopes. The numbers do not map one-to-one. Choose L1 or L2; add L3–L5 subject to project needs and prerequisites. PR, content, media funding and extra human support are separately quoted. Confirm scope, responsibilities and starting conditions in your proposal.
From Douyin campaign response to optional B2B support
Reach relevant buyers through paid campaigns, then use enquiry quality and real feedback to decide whether local commercial support makes sense. L1–L5 describe service scopes, not a compulsory five-part package.
01 · Advertise & optimise
Choose L1 or L2
L1
Standard ad execution
Set up, manage and optimise campaigns on selected platforms, with agreed reporting.
L2
Professional ad management
Combine campaign work with industry information and lead-quality feedback supplied by your brand team or separately purchased L3 checks.
02 · Check lead quality
Add L3 when needed
L3
Human telephone qualification
Confirm the lead’s company and contact details, relevance of the requirement and initial intent. Hand over contact outcomes and lead-quality labels.
Lead-quality checks only: not ongoing sales follow-up, quotation negotiations or order chasing.
From USD 800 / month · agreed contact capacity
03 · Develop sales & channels
Assessed after campaign testing and L3 checks
L4
Local sales representation
Authorised buyer communication, meetings, quotation coordination and opportunity follow-up.
L5
Distributor, agent & channel development
Define channel criteria, research and contact potential partners, and coordinate introductions and follow-up.
Custom quote for industry, workload and authority
L2 replaces L1; the two are not charged together. Projects seeking L4 or L5 also start with L1 or L2 campaign testing, quality feedback and L3 lead checks. Further support depends on relevant demand, quotation acceptance, delivery feasibility and the resources both teams can commit.
Brand communications, PR, content and account operations remain separately scoped services. They can support a B2B campaign without committing your brand to a sales-follow-up programme.
From your brief to local execution
- 01
Share the Brief
Share your product, audience and available footage
- 02
Agree the Scope
Agree formats, creative scope, enquiry path and fees
- 03
Approve & Execute
Confirm eligibility, approve content and launch
- 04
Report & Review
Review attention, enquiries and the next creative direction
ONE LOCAL TEAM · OPTIONAL CHANNELS
Start with Douyin. Add Other China Channels When Needed.
PPCOps helps global companies and agencies run paid advertising, create Chinese content, and execute PR and media campaigns in China. Work with us on one platform or coordinate additional services through the same local team.
BaiduSearch advertising in ChinaExplore service →WeChat / Tencent AdsAdvertising across the WeChat ecosystemExplore service →DouyinShort-video advertising in ChinaOn this pageREDnote / XiaohongshuAdvertising, product discovery & creator contentExplore service →
PR & Media Execution →
Audience and theme planning, Chinese writing, media publishing and reporting — available as a complete project or selected services.
Questions before you start
Is Douyin the same platform as TikTok?
No. Douyin is ByteDance’s short-video platform for China and is separate from TikTok. A TikTok campaign does not automatically reach Douyin users; account and advertising arrangements must be confirmed separately.
Do you run only video-feed advertising?
No. We can assess suitable in-feed video and Douyin search campaigns, plus separately scoped brand or livestream promotion where eligible. Availability depends on the project and account route.
Does Douyin marketing include shop or livestream operations?
Not in this service. Paid campaign execution does not include store operations, inventory, order fulfilment, livestream hosting or an e-commerce team. Existing livestream promotion requires a separate agreed scope.
Do we need new video footage?
We review what you already have. Useful product demonstrations, application footage and explanations can be adapted where rights and quality allow. New shooting, actors, creator fees and extensive production are quoted separately.
Can an industrial or B2B company use Douyin ads?
It can be considered when the product, application and audience can be explained clearly. We assess content readiness and the enquiry journey, then judge the fit through actual relevant enquiries rather than views alone.
Do you guarantee enquiries or call every lead?
No fixed result is guaranteed. Professional management uses agreed enquiry-quality feedback; human telephone qualification is a separately purchased service with agreed capacity.
What are Ocean Engine and DOU+?
Ocean Engine provides advertising products used for Douyin campaigns. DOU+ is an in-app promotion option for eligible content; content boosting alone is not the same as a scoped enquiry-generation campaign. We confirm the appropriate product before launch.
Can a company registered outside mainland China advertise?
We check the entity, industry, documents, account route and approved formats first. Media funding, service fees and any actual third-party costs are confirmed before setup.
What happens after someone watches or clicks a Douyin ad?
The campaign needs an approved destination and a clear next action, such as viewing further information or making an enquiry. We agree tracking, reply ownership and the handover process before launch, then judge the available response data rather than video views alone.
Can our agency supply videos while PPCOps manages the ads?
Yes. Agree the materials, usage rights, Chinese adaptation, technical checks and approval deadlines. We can work with your supplied assets or quote additional production separately. Results and subsequent creative changes are reviewed against the campaign objective.
LET’S DISCUSS YOUR PROJECT
Discuss Your Douyin Ads Plan
Share your website, product and any existing video material. Tell us whether you want brand awareness, business enquiries or execution for a client; we will discuss campaign fit, scope and pricing.