Define a relevant enquiry
Agree target companies, applications, requirements and exclusion criteria, plus who replies. Record contact details, received enquiries and qualified leads separately.
CHINA B2B ENQUIRIES · PAID CAMPAIGNS & QUALITY FEEDBACK
China B2B Lead Generation—Reach Relevant Buyers and Understand Lead Quality
You need enquiries worth a business conversation, not just contact details. PPCOps uses suitable Baidu, WeChat or Douyin campaigns and Chinese landing content to generate enquiries, then optimises with your feedback. Optional L3 telephone checks label lead quality before handover.
Ad management: L1 Standard USD 800 or L2 Professional USD 1,500 per platform / month. Media funding is separate; PR, content and human support are scoped separately.
Platforms are selected to match the project. Logos identify platforms, not an official partnership status.
Advertising is the method. Relevant enquiries are the objective.
Connect campaigns with Chinese landing content
Choose the starting channel around the offer and buyer. Prepare agreed Chinese messages and contact paths. Scope media funding, management and additional production separately.
Feed lead quality back into campaigns
Your team provides feedback, or purchase L3 telephone checks and quality labels. Use findings to refine audiences, keywords and messaging; ongoing sales follow-up is not included by default.
SEVEN STEPS · SCOPE SELECTED FOR YOUR PROJECT01 02 03 04 05 06 07
Our advertising & growth method: from buyer definition to real feedback
Define ICP
Agree industries, company types, decision-making roles, applications and buying conditions. Produce a target-customer brief and exclusions.
Localize Message
Translate product evidence into Chinese keywords, positioning, creative and landing-page content. Adapt for buyers using approved facts, not word-for-word translation.
Launch Channels
Choose suitable search, social, industry-content or PR channels around the buyer. Launch a focused test within agreed platforms and budgets.
Generate Enquiries
Capture responses through forms, email, phone or agreed channels and record available source data. A contact click is not a confirmed enquiry.
Qualify Opportunities
Use client feedback or separately purchased human checks to assess company fit, needs, budget, timing and next-step value. Mark missing information as unconfirmed.
Optimize with Feedback
Use relevant enquiries, quotation progress and reasons for stalled opportunities to refine keywords, audiences, creative, pages and spend, beyond clicks.
Select Commercial Route
Assess direct sales, distributors, agents or local sales support using the findings. Extra outreach, meetings and quotation coordination require a separate scope.
This is a method, not an all-inclusive package. Ad management does not include human telephone qualification, ongoing sales follow-up or guaranteed sales. Your team owns final quotations, contracts and delivery.
For B2B teams with an offer to sell into China
Manufacturers & B2B service companies
You have defined products, applications and a team that can respond to technical and commercial questions. We help build the paid enquiry path.
Agencies serving B2B clients
Keep your client relationship and strategy. Commission Chinese campaign execution and add enquiry support when the project requires it.
CLEAR FEES
Choose the advertising support you need.
Standard ad management
USD 800
per platform / month
Campaign preparation, agreed ad management, optimisation and reporting. Media funding is separate.
Professional ad management
USD 1,500
per platform / month
Campaign management with industry information and lead-quality feedback from your team or separately purchased L3 checks, applied to optimisation.
Advertising only: media funding is additional
Initial media funding per platform: from USD 1,500 for mainland-China entities; from USD 7,500 for entities registered outside mainland China. PPCOps offers are subject to eligibility and the confirmed account route.
Professional replaces Standard for the same platform and month. Neither plan includes human telephone qualification.
Three-month option & additional costs
Recommended, not mandatory: USD 12,000 for one platform over three months. USD 7,500 media funding + USD 4,500 Professional management (3 × USD 1,500). Optional human support and other quoted costs are additional.
Standalone account setup starts at USD 300; the setup service fee may be waived with agreed media funding and management or other services. Translation, certification and other actual third-party costs are confirmed separately. Basic Chinese landing-page support depends on scope; complex custom work starts from USD 800.
Multi-platform discounts can be discussed. Deliverables, revisions, external costs and media balance arrangements are confirmed in the quote and contract.
EXPERIENCE · EXECUTION · ACCOUNTABILITY
Why PPCOps
18 Years in Advertising
Turn business needs and agency briefs into content, advertising and media execution.
8 Years in Industrial Trade
Trade in industrial parts, MRO, apparel, solar and automotive parts across the US, Europe (including the UK), UAE, Canada, Singapore and Australia.
China Team for Brands & Agencies
A China-based team for global brands and PR agencies: brand communications, paid ads, enquiry capture and agreed e-commerce operations, aligned with your brief and approvals.
Flexible Service Scope
Commission planning, content, publishing and advertising together, or divide the work with your team.
Clear Fees & Deliverables
Agree scope, fees and approvals before work starts, with reporting matched to the delivery.
Feedback-led Optimisation
Use enquiry relevance and sales feedback to refine targeting before expanding investment.
Selected Brand Project Experience
Selected brand project experience. Discuss the relevant scope of work with us; brand names do not imply endorsement, sector-specific sales results or a promise of similar outcomes.
Siemens
ABB
Schneider Electric
Huawei
HP
BYD
BMW
Mercedes-Benz
Lexus
Xiaomi
Tesla
Hang Seng Bank
Other brand experience (12)
Chanel
Louis Vuitton
HSBC
Starbucks
MUJI
China Merchants Bank
KFC
Estée Lauder
Mannings Hong Kong
Watsons
UNIQLO
Marks & Spencer
What we measure — and what it tells you
Campaign response
Spend, clicks and tracked enquiries from the selected platforms.
Enquiry quality
Company and requirement fit, contactability and confirmed next steps, using the records and feedback available within the agreed scope.
Commercial progress
Quotes, paid customers and acquisition cost require sales and cost records from your team. A contact click is not a qualified buyer or a sale.
SERVICE PATH & PURCHASABLE SCOPESStep 0 Step 1 Step 2 Step 3 Step 4 Step 5
Where should your service scope begin?
Select services around your starting point. Not every project needs every step.
View the Step 0–5 service path & boundaries
Free Eligibility & Document Review
Review ad-platform eligibility, document completeness and a recommended starting route. Platform approval is not guaranteed.
Advertising Launch
Start with a clear objective and an agreed platform: account setup, keywords or audiences, creative and landing-page paths.
Performance Optimization
Optimize using clicks, enquiries and relevant feedback. Human telephone qualification and business development are not included by default.
Lead Qualification
Check company, contact, needs, budget and timing. Human services are separately quoted with agreed capacity.
Business Development
Coordinate prospect contact, meetings, demos and quotation progress for suitable high-value projects, with client authority and a separate scope.
Local Sales & Channel Support
Customize sales, agent, distributor or account support. Signing partners or achieving sales is not guaranteed.
Step 0–5 describes the service path; L1–L5 defines purchasable scopes. The numbers do not map one-to-one. Choose L1 or L2; add L3–L5 subject to project needs and prerequisites. PR, content, media funding and extra human support are separately quoted. Confirm scope, responsibilities and starting conditions in your proposal.
L1–L5: from campaign testing to local sales and channel support
Reach relevant buyers through paid campaigns, then use enquiry quality and real feedback to decide whether local commercial support makes sense. L1–L5 describe service scopes, not a compulsory five-part package.
01 · Advertise & optimise
Choose L1 or L2
L1
Standard ad execution
Set up, manage and optimise campaigns on selected platforms, with agreed reporting.
L2
Professional ad management
Combine campaign work with industry information and lead-quality feedback supplied by your brand team or separately purchased L3 checks.
02 · Check lead quality
Add L3 when needed
L3
Human telephone qualification
Confirm the lead’s company and contact details, relevance of the requirement and initial intent. Hand over contact outcomes and lead-quality labels.
Lead-quality checks only: not ongoing sales follow-up, quotation negotiations or order chasing.
From USD 800 / month · agreed contact capacity
03 · Develop sales & channels
Assessed after campaign testing and L3 checks
L4
Local sales representation
Authorised buyer communication, meetings, quotation coordination and opportunity follow-up.
L5
Distributor, agent & channel development
Define channel criteria, research and contact potential partners, and coordinate introductions and follow-up.
Custom quote for industry, workload and authority
L2 replaces L1; the two are not charged together. Projects seeking L4 or L5 also start with L1 or L2 campaign testing, quality feedback and L3 lead checks. Further support depends on relevant demand, quotation acceptance, delivery feasibility and the resources both teams can commit.
Brand communications, PR, content and account operations remain separately scoped services. They can support a B2B campaign without committing your brand to a sales-follow-up programme.
From your brief to local execution
- 01
Share the Brief
Share your product and China objective
- 02
Agree the Scope
Agree buyers, platforms, responsibilities and fees
- 03
Approve & Execute
Approve local materials and launch paid campaigns
- 04
Report & Review
Review enquiry feedback and choose the next step
Questions before you start
Do you guarantee a lead volume or sales result?
No fixed volume or sales result is promised. Agree lead-relevance criteria, then track campaign activity, deduplicated enquiries, qualified leads and later sales separately to judge the investment.
How do we choose L1, L2 and L3?
Choose L1 Standard ad execution at USD 800 or L2 Professional management at USD 1,500 per platform per month. L2 applies industry context and quality feedback. Optional L3 telephone checks start at USD 800 per month, with contact capacity agreed.
Do telephone checks include sales follow-up?
No. L3 only checks company/contact information, requirement relevance and initial intent, then labels and hands over the lead. Negotiations, order chasing, ongoing business development and corporate due diligence are outside L3.
What happens to irrelevant or unreachable enquiries?
Distinguish relevant, incomplete, unreachable and mismatched records with reasons. An unanswered call does not make a lead qualified, and duplicate enquiries are not new leads. Agree the labels and contact attempts in scope.
Can you provide local sales and channel support afterwards?
Use L1 or L2 campaigns and L3 checks to establish demand evidence, then assess L4 local sales representation or L5 distributor/channel development. Authority, workload and fees are agreed separately.
Can we test a small specialist industrial audience?
Start by assessing applications, target companies and available search or audience reach. Relevant demand matters more than form volume. Small samples do not justify projecting a close rate or automatically scaling spend.
What counts as a useful B2B enquiry?
Agree the screening criteria before testing: company and contact details, product or application fit, market served and a stated business need. Record incomplete, irrelevant and follow-up-ready enquiries separately. A form submission is not automatically a sales-qualified opportunity or a paid customer.
How do we judge acquisition cost and whether to scale?
Use consistent records for spend, enquiries, qualified opportunities, quotes and paid customers. Lead cost is different from customer acquisition cost. Consider sales lag and the service contribution after delivery costs; do not assume a lifetime value before retention and repeat business are observed.
LET’S DISCUSS YOUR PROJECT
Discuss Your China B2B Campaign
Tell us what you sell and who you want to reach in China. We will discuss suitable paid platforms, the execution scope and pricing.