Audience & content angles
Define the product, audience questions and real use scenarios. You can supply the strategy or ask us to prepare the Chinese content direction.
REDNOTE / XIAOHONGSHU · CONTENT & CREATOR EXECUTION
Xiaohongshu Seeding & REDnote KOC Campaigns in China
Help Chinese audiences discover and understand your brand through relevant creator content. PPCOps supports global brands and agencies with audience planning, Chinese briefs, KOC selection, post coordination and delivery reports.
KOC seeding starts from USD 800 for 10 posts. Creator tier, content, samples and any additional work are agreed before booking.
From your product story to useful Chinese creator content
KOC selection & coordination
Review category fit, content history and available engagement evidence. Agree creator selection, samples, formats and publishing dates.
Chinese content & publishing
Coordinate briefs, draft review and publication. Keep product facts consistent while allowing creators to describe genuine experiences in their own voice.
Delivery evidence & review
Collect agreed post links or IDs, screenshots and available metrics. Use content response to inform the next brief or creator selection.
CONTENT & AUDIENCE FIT
What should your seeding content communicate?
Product & lifestyle content
Useful product context, real use cases and common audience questions, shaped into suitable photo or video posts.
Stores, visits & experiences
Coordinate genuine creator visits where available. Agree city, venue, access, dates, travel and filming requirements.
Brand launches & content themes
Develop varied angles around the same verified product facts. Agree how posts, account content and optional paid ads fit together.
Product facts, genuine experiences and applicable commercial-content requirements guide the brief. Content and paid amplification are separately agreed.
For brands and agencies building a China content presence
Companies & consumer brands
Explain products, stores, experiences or services to relevant Chinese audiences. Start with a defined offer, substantiated claims and a clear way for interested users to learn more.
PR, advertising & marketing agencies
Keep your client relationship and final approval. Commission Chinese planning, writing, creator coordination or publishing according to the work your team needs.
PROJECT FEES · CLEAR DELIVERABLES
Choose a starting scope, or request a tailored campaign.
10 KOC Posts
USD 800 +starting project scope
- 10 agreed KOC posts
- Chinese brief localisation
- Post links & screenshots
30 KOC Posts
USD 2,000 +starting project scope
- 30 agreed KOC posts
- Creator & publishing coordination
- Campaign delivery report
Creators, Visits & Custom Work
Custom Quotebased on the brief
- Creator tier, city & format
- Samples, travel & usage rights
- Agreed content & publishing scope
Confirm creator tier, content formats, revisions, samples, travel, timing, rights and any additional costs before booking. Starting prices do not promise a particular creator, reach or sales result.
Need paid ads or ongoing account content too?
Juguang ad management and brand account operation are separate services. Ad management starts at USD 800 per platform per month, with media funding additional. Creator campaign fees are not monthly ad-management fees.
EXPERIENCE · EXECUTION · ACCOUNTABILITY
Why PPCOps
18 Years in Advertising
Turn business needs and agency briefs into content, advertising and media execution.
8 Years in Industrial Trade
Trade in industrial parts, MRO, apparel, solar and automotive parts across the US, Europe (including the UK), UAE, Canada, Singapore and Australia.
China Team for Brands & Agencies
A China-based team for global brands and PR agencies: brand communications, paid ads, enquiry capture and agreed e-commerce operations, aligned with your brief and approvals.
Flexible Service Scope
Commission planning, content, publishing and advertising together, or divide the work with your team.
Clear Fees & Deliverables
Agree scope, fees and approvals before work starts, with reporting matched to the delivery.
Feedback-led Optimisation
Review content relevance and available audience response before expanding the seeding campaign.
Selected Brand Project Experience
Selected brand project experience. Discuss the relevant scope of work with us; brand names do not imply endorsement, sector-specific sales results or a promise of similar outcomes.
Huawei
HP
BYD
BMW
Mercedes-Benz
Lexus
Xiaomi
Tesla
Hang Seng Bank
China Merchants Bank
Chanel
Louis Vuitton
Other brand experience (12)
HSBC
KFC
Estée Lauder
Mannings Hong Kong
Watsons
UNIQLO
Marks & Spencer
BRAND’S
SOGO
Starbucks
MUJI
Serge Lutens
What we measure — and what it tells you
Contracted delivery
Agreed post count, format and schedule; links or IDs and dated screenshots. Confirm how creator revisions and publication exceptions will be handled.
Available audience response
Report views, likes, saves and comments where access allows, identifying the data source and collection date. Engagement is an observed result, not a purchased guarantee.
Useful campaign feedback
Review relevant questions, content themes and available enquiries. Compare what was delivered with what audiences did before deciding the next scope.
From your brief to local execution
- 01
Share the Brief
Share the brand, audience, product and content objective
- 02
Agree the Scope
Agree creators, post count, content rights, approvals and fees
- 03
Approve & Execute
Coordinate samples or visits, review content and publish
- 04
Report & Review
Receive links, screenshots and a campaign review
SAME PROJECT · OPTIONAL FURTHER SUPPORT
Explore B2B services & responsibilitiesNeed B2B enquiries and local support beyond communications?
Content, PR, account operations and creator projects can be commissioned independently. Add campaigns and quality feedback if B2B enquiries are also needed. L3 covers telephone lead-quality checks only; L4 commercial follow-up and L5 channel development require prior groundwork, authority and a separate scope.
Questions before you start
Are REDnote, Xiaohongshu and Little Red Book the same platform?
Yes. These are names used for the platform covered by this seeding service. We use REDnote and Xiaohongshu together so clients can recognise either name.
What does the 10-post starting package cover?
The starting scope includes 10 agreed KOC posts, Chinese brief localisation and publication links or screenshots. Creator tier, formats, samples, revisions and other costs are confirmed in your proposal.
Does every creator need to use or visit the product?
Any first-hand experience claim must reflect an actual experience. For product sampling or store visits, agree access, samples, location and logistics before commissioning the content.
Can the same content be used for paid ads?
Content reuse, paid amplification and duration depend on creator permissions and platform requirements. Confirm these rights and any extra costs before using posts in advertising.
Do you guarantee ranking, likes or sales?
We manage the agreed content and publication work. Search display, reach, engagement and sales depend on audience response and platform distribution; fake reviews and fabricated engagement are not part of the service.
Can we commission seeding without buying ads?
Yes. Seeding is a project service. Juguang paid advertising and brand account management can be added as separate scopes.
How do you select REDnote KOCs and content themes?
We start with the product, intended audience and situations in which people would use it. Creator selection considers relevant content, audience fit, visible response and the agreed scope, rather than follower count alone. Chinese briefs keep product facts consistent while leaving room for genuine creator expression.
Should we start with KOC seeding, creator visits or Juguang ads?
KOC seeding develops product and experience content; visits suit a real location or event; Juguang ads purchase paid distribution. Start with the service that fits your audience, available content and objective. You can commission one service without buying the others.
How many posts should we commission, and what will the report show?
Choose the quantity around the content angles and budget you want to test. The quote defines post volume and creator scope; the report records agreed publications, links or screenshots and available engagement data. Where observable, we review search visibility and audience questions to guide later content—not promise a ranking or treat every interaction as a buyer.
Can our brand or PR agency provide the strategy and draft?
Yes. You may provide the strategy, product facts and draft, or commission us to prepare them. Before booking, agree who selects creators, approves claims and content, manages revisions and receives the report.
LET’S DISCUSS YOUR PROJECT
Discuss Your Seeding Campaign
Share your website, product or venue, target audience and campaign goal. We will discuss a suitable content brief, creator scope and itemised quote.