Audience & creator roles
Choose the audience, geography and content objective. Use creator relevance, format and available engagement evidence to build a suitable shortlist.
CHINA INFLUENCER MARKETING · LOCAL CREATOR EXECUTION
China KOL & KOC Campaigns for Global Brands and Agencies
Choose creators around the audience and the story, not follower counts alone. PPCOps coordinates Chinese briefs, creator selection, content review, publishing and reports across suitable REDnote, Douyin, WeChat Channels and Kuaishou campaigns.
REDnote KOC starter scope from USD 800. Mixed KOL/KOC campaigns from USD 2,000; platform, creator and deliverables are quoted for your project.
Platforms are selected to match the project. Logos identify platforms, not an official partnership status.
An agreed creator workflow, from brief to reporting
Briefs, terms & approvals
Agree key messages, content formats, drafts, publishing dates and commercial terms. Confirm samples, visits and content rights before booking.
Content & publishing coordination
Coordinate Chinese briefs, creator questions, review and posting. Your team or agency retains the agreed approval role.
Reporting & next-step review
Collect publication evidence and available creator metrics. Record delivery status, relevant response and learnings for future briefs.
CONTENT & AUDIENCE FIT
Choose the platform around the audience.
REDnote / Xiaohongshu
Product discovery, experience notes and useful consumer questions.
Douyin
Video demonstrations, product stories and genuine venue content.
WeChat Channels
Video content suited to the selected creator and audience.
Kuaishou
Creator content where the audience, format and available resources match the brief.
Product facts, genuine experiences and applicable commercial-content requirements guide the brief. Content and paid amplification are separately agreed.
For companies and agencies commissioning Chinese creator content
Brands, products & venues
You need creators to explain a product, demonstrate a use case or document a genuine visit. Bring the brand facts, target audience, city and content objective.
PR, creative & advertising agencies
You own the client brief and can keep strategy and approvals in-house. Ask PPCOps to fill the gaps in local planning, creator coordination, content and reporting.
PROJECT FEES · CLEAR DELIVERABLES
Choose a starting scope, or request a tailored campaign.
REDnote KOC Starter
USD 800 +starting project scope
- 10 agreed REDnote KOC posts
- Localised brief & coordination
- Publication evidence
KOL + KOC Mix
USD 2,000 +starting project scope
- Creator shortlist matched to the brief
- Agreed formats, count & platform
- Content & delivery coordination
Platform or Venue Campaign
Custom Quotebased on the brief
- Selected platform, creators & locations
- Filming, logistics & rights
- Tailored delivery & reporting
Confirm creator tier, content formats, revisions, samples, travel, timing, rights and any additional costs before booking. Starting prices do not promise a particular creator, reach or sales result.
Need paid ads or ongoing account content too?
Juguang ad management and brand account operation are separate services. Ad management starts at USD 800 per platform per month, with media funding additional. Creator campaign fees are not monthly ad-management fees.
EXPERIENCE · EXECUTION · ACCOUNTABILITY
Why PPCOps
18 Years in Advertising
Turn business needs and agency briefs into content, advertising and media execution.
8 Years in Industrial Trade
Trade in industrial parts, MRO, apparel, solar and automotive parts across the US, Europe (including the UK), UAE, Canada, Singapore and Australia.
China Team for Brands & Agencies
A China-based team for global brands and PR agencies: brand communications, paid ads, enquiry capture and agreed e-commerce operations, aligned with your brief and approvals.
Flexible Service Scope
Commission planning, content, publishing and advertising together, or divide the work with your team.
Clear Fees & Deliverables
Agree scope, fees and approvals before work starts, with reporting matched to the delivery.
Feedback-led Optimisation
Use publication evidence and audience feedback to refine creator selection and content.
Selected Brand Project Experience
Selected brand project experience. Discuss the relevant scope of work with us; brand names do not imply endorsement, sector-specific sales results or a promise of similar outcomes.
Huawei
HP
BYD
BMW
Mercedes-Benz
Lexus
Xiaomi
Tesla
Hang Seng Bank
China Merchants Bank
Chanel
Louis Vuitton
Other brand experience (12)
HSBC
KFC
Estée Lauder
Mannings Hong Kong
Watsons
UNIQLO
Marks & Spencer
BRAND’S
SOGO
Starbucks
MUJI
Serge Lutens
What we measure — and what it tells you
Execution & rights
Approved creator list, formats, post count, dates, links and agreed usage rights. Track changes and exceptions against the quote.
Content & audience response
Available views, likes, saves and comments, alongside content relevance. Platform and creator access determine which metrics can be reported.
Campaign learning
Review audience questions, content themes and trackable enquiries where available. Separate publication delivery from sales or store-visit outcomes.
From your brief to local execution
- 01
Share the Brief
Share the brand, audience, platform preferences and brief
- 02
Agree the Scope
Agree shortlist, creator terms, rights, delivery and quote
- 03
Approve & Execute
Coordinate content approvals, logistics and publication
- 04
Report & Review
Provide publication evidence and available campaign metrics
SAME PROJECT · OPTIONAL FURTHER SUPPORT
Explore B2B services & responsibilitiesNeed B2B enquiries and local support beyond communications?
Content, PR, account operations and creator projects can be commissioned independently. Add campaigns and quality feedback if B2B enquiries are also needed. L3 covers telephone lead-quality checks only; L4 commercial follow-up and L5 channel development require prior groundwork, authority and a separate scope.
Questions before you start
How do KOL and KOC campaigns differ?
KOLs are selected for relevant influence, expertise or audience fit; KOCs often contribute consumer-oriented experience content. These are working categories, not a guarantee based on follower count.
Must a campaign cover several platforms?
No. Choose platforms according to the audience, format, creator availability and budget. A single-platform scope is available.
Can you arrange store visits?
Share the venue, city, dates and desired content. Confirm creator availability, access, travel, filming and permissions before booking.
Are creator content and ad management the same fee?
No. Creator selection, content and publication are project scopes. Paid media budgets and ongoing ad management are separately agreed.
What affects the quote?
Creator tier, platform, format, volume, production, samples, travel, revisions, timing and content rights. The proposal specifies what is included and any external costs.
Can the agency supply the strategy and revise the draft?
Yes. Agree which team prepares the brief, reviews content and gives final approval. Revision rounds and timing are included in the scope.
Can you promise viral reach or sales?
We commit to agreed work and reporting. Creator reach and commercial results depend on content, audience response and the offer; purchased fake engagement is not included.
How do you screen Chinese influencers beyond follower counts?
We review relevant content history, audience fit, visible interaction patterns, format and available performance evidence. Shortlisting also considers commercial terms, availability and content rights. Share your category and target audience so selection reflects the project rather than popularity alone.
What records and content rights should be agreed before a campaign?
Agree the creator list or selection criteria, deliverables, approval steps, publication schedule, post evidence and available reporting metrics. Reposting, paid amplification and other reuse require the applicable rights; specify duration and extra fees before use.
LET’S DISCUSS YOUR PROJECT
Discuss Your Creator Campaign
Tell us the brand, audience, products or location and what creators should communicate. We will discuss platform fit, creator roles and a clear project scope.