Audience & campaign planning
Turn your product, customer profile and objective into an audience and placement plan. Brand awareness and B2B enquiries need different messages and measures.
WECHAT ADS · CHINA SOCIAL ADVERTISING
WeChat Advertising in China
Reach potential customers where they discover content, watch videos and connect on WeChat. PPCOps plans audiences, prepares Chinese creative and manages paid advertising across suitable Moments, Channels, Official Account and Mini Program placements for global companies and agencies.
Ad management: L1 Standard USD 800 or L2 Professional USD 1,500 per platform / month. Media funding is separate; PR, content and human support are scoped separately.
CHINESE AD PLATFORMSWeChat / Tencent Ads
Platforms are selected to match the project. Logos identify platforms, not an official partnership status.
Social advertising needs more than translated ad copy
Chinese creative & enquiry journey
Prepare agreed copy and image or video adaptations. Match the message to a suitable landing page, form or eligible WeChat destination before launch.
Local management & reporting
Coordinate account requirements, launch approved ads, and review spend, creative response and tracked actions. Professional management also uses enquiry-quality feedback.
SEVEN STEPS · SCOPE SELECTED FOR YOUR PROJECT01 02 03 04 05 06 07
Our advertising & growth method: from buyer definition to real feedback
Define ICP
Agree industries, company types, decision-making roles, applications and buying conditions. Produce a target-customer brief and exclusions.
Localize Message
Translate product evidence into Chinese keywords, positioning, creative and landing-page content. Adapt for buyers using approved facts, not word-for-word translation.
Launch Channels
Select WeChat placements, creative and response paths around the audience and context. Test the agreed scope; account operations are not automatically included.
Generate Enquiries
Capture responses through forms, email, phone or agreed channels and record available source data. A contact click is not a confirmed enquiry.
Qualify Opportunities
Use client feedback or separately purchased human checks to assess company fit, needs, budget, timing and next-step value. Mark missing information as unconfirmed.
Optimize with Feedback
Use relevant enquiries, quotation progress and reasons for stalled opportunities to refine keywords, audiences, creative, pages and spend, beyond clicks.
Select Commercial Route
Assess direct sales, distributors, agents or local sales support using the findings. Extra outreach, meetings and quotation coordination require a separate scope.
This is a method, not an all-inclusive package. Ad management does not include human telephone qualification, ongoing sales follow-up or guaranteed sales. Your team owns final quotations, contracts and delivery.
PLACEMENTS · CREATIVE · CUSTOMER JOURNEY
Choose where your audience sees your message
WeChat combines social interaction, content and services. Unlike a keyword-search brief, a social campaign must earn attention and explain the next step. We select placements around your objective and available assets.
WeChat Channels
Use product demonstrations, application stories or brand video to explain your offer through eligible video placements.
Prepare: mobile-ready video creative
WeChat Moments
Introduce a product, service or brand story in a social feed, with a clear visual and a relevant next action.
Prepare: image/video and a clear CTA
Official Accounts
Reach readers through available advertising placements around account content. An ad slot is not a commissioned PR article.
Prepare: context-fit creative and destination
Mini Programs
Reach users in eligible Mini Program ad environments. Buying a placement is different from building your own Mini Program.
Prepare: an eligible format and enquiry path
Where does the click go? Agree the mobile landing page, form, Official Account or Mini Program destination that the selected ad product supports. Confirm account eligibility, ownership, tracking and who replies before launch. Other options, including Weixin Search, can be assessed where available.
For brands, B2B companies and agency partners
Companies & brands
Explain your offer in Chinese, show why it matters and give interested people a clear next step. We help agree the campaign, required assets and response responsibilities.
Agencies & PR firms
Retain your client relationship. Supply a strategy or ask us to prepare audience and creative proposals for approval; commission the agreed local execution.
CLEAR FEES
Choose the advertising support you need.
Standard ad management
USD 800
per platform / month
Campaign preparation, agreed ad management, optimisation and reporting. Media funding is separate.
Professional ad management
USD 1,500
per platform / month
Campaign management with industry information and lead-quality feedback from your team or separately purchased L3 checks, applied to optimisation.
Advertising only: media funding is additional
Initial media funding per platform: from USD 1,500 for mainland-China entities; from USD 7,500 for entities registered outside mainland China. PPCOps offers are subject to eligibility and the confirmed account route.
Professional replaces Standard for the same platform and month. Neither plan includes human telephone qualification.
Three-month option & additional costs
Recommended, not mandatory: USD 12,000 for one platform over three months. USD 7,500 media funding + USD 4,500 Professional management (3 × USD 1,500). Optional human support and other quoted costs are additional.
Standalone account setup starts at USD 300; the setup service fee may be waived with agreed media funding and management or other services. Translation, certification and other actual third-party costs are confirmed separately. Basic Chinese landing-page support depends on scope; complex custom work starts from USD 800.
Multi-platform discounts can be discussed. Deliverables, revisions, external costs and media balance arrangements are confirmed in the quote and contract.
EXPERIENCE · EXECUTION · ACCOUNTABILITY
Why PPCOps
18 Years in Advertising
Turn business needs and agency briefs into content, advertising and media execution.
8 Years in Industrial Trade
Trade in industrial parts, MRO, apparel, solar and automotive parts across the US, Europe (including the UK), UAE, Canada, Singapore and Australia.
China Team for Brands & Agencies
A China-based team for global brands and PR agencies: brand communications, paid ads, enquiry capture and agreed e-commerce operations, aligned with your brief and approvals.
Flexible Service Scope
Commission planning, content, publishing and advertising together, or divide the work with your team.
Clear Fees & Deliverables
Agree scope, fees and approvals before work starts, with reporting matched to the delivery.
Feedback-led Optimisation
Review placement, creative and enquiry feedback to guide the next campaign.
Selected Brand Project Experience
Selected brand project experience. Discuss the relevant scope of work with us; brand names do not imply endorsement, sector-specific sales results or a promise of similar outcomes.
Siemens
ABB
Schneider Electric
Huawei
HP
BYD
BMW
Mercedes-Benz
Lexus
Xiaomi
Tesla
Hang Seng Bank
Other brand experience (12)
Chanel
Louis Vuitton
HSBC
Starbucks
MUJI
China Merchants Bank
KFC
Estée Lauder
Mannings Hong Kong
Watsons
UNIQLO
Marks & Spencer
What we measure — and what it tells you
Awareness & attention
Spend, impressions or reach, frequency and available video or engagement metrics, according to the chosen campaign.
Enquiry actions
Clicks, completed forms and attributable contact actions where tracking is available. A click or like is not a qualified buyer.
Business relevance
Use agreed sales feedback to assess relevant enquiries and their cost. Quotes, sales and CAC require sales and cost records, not only platform data.
SERVICE PATH & PURCHASABLE SCOPESStep 0 Step 1 Step 2 Step 3 Step 4 Step 5
Where should your service scope begin?
Select services around your starting point. Not every project needs every step.
View the Step 0–5 service path & boundaries
Free Eligibility & Document Review
Review ad-platform eligibility, document completeness and a recommended starting route. Platform approval is not guaranteed.
Advertising Launch
Start with a clear objective and an agreed platform: account setup, keywords or audiences, creative and landing-page paths.
Performance Optimization
Optimize using clicks, enquiries and relevant feedback. Human telephone qualification and business development are not included by default.
Lead Qualification
Check company, contact, needs, budget and timing. Human services are separately quoted with agreed capacity.
Business Development
Coordinate prospect contact, meetings, demos and quotation progress for suitable high-value projects, with client authority and a separate scope.
Local Sales & Channel Support
Customize sales, agent, distributor or account support. Signing partners or achieving sales is not guaranteed.
Step 0–5 describes the service path; L1–L5 defines purchasable scopes. The numbers do not map one-to-one. Choose L1 or L2; add L3–L5 subject to project needs and prerequisites. PR, content, media funding and extra human support are separately quoted. Confirm scope, responsibilities and starting conditions in your proposal.
From WeChat campaign response to optional B2B support
Reach relevant buyers through paid campaigns, then use enquiry quality and real feedback to decide whether local commercial support makes sense. L1–L5 describe service scopes, not a compulsory five-part package.
01 · Advertise & optimise
Choose L1 or L2
L1
Standard ad execution
Set up, manage and optimise campaigns on selected platforms, with agreed reporting.
L2
Professional ad management
Combine campaign work with industry information and lead-quality feedback supplied by your brand team or separately purchased L3 checks.
02 · Check lead quality
Add L3 when needed
L3
Human telephone qualification
Confirm the lead’s company and contact details, relevance of the requirement and initial intent. Hand over contact outcomes and lead-quality labels.
Lead-quality checks only: not ongoing sales follow-up, quotation negotiations or order chasing.
From USD 800 / month · agreed contact capacity
03 · Develop sales & channels
Assessed after campaign testing and L3 checks
L4
Local sales representation
Authorised buyer communication, meetings, quotation coordination and opportunity follow-up.
L5
Distributor, agent & channel development
Define channel criteria, research and contact potential partners, and coordinate introductions and follow-up.
Custom quote for industry, workload and authority
L2 replaces L1; the two are not charged together. Projects seeking L4 or L5 also start with L1 or L2 campaign testing, quality feedback and L3 lead checks. Further support depends on relevant demand, quotation acceptance, delivery feasibility and the resources both teams can commit.
Brand communications, PR, content and account operations remain separately scoped services. They can support a B2B campaign without committing your brand to a sales-follow-up programme.
From your brief to local execution
- 01
Share the Brief
Share your offer, buyers and campaign objective
- 02
Agree the Scope
Agree placements, creative, destination and fees
- 03
Approve & Execute
Confirm eligibility, approve assets and launch
- 04
Report & Review
Review response and enquiry feedback
ONE LOCAL TEAM · OPTIONAL CHANNELS
Start with WeChat. Add Other China Channels When Needed.
PPCOps helps global companies and agencies run paid advertising, create Chinese content, and execute PR and media campaigns in China. Work with us on one platform or coordinate additional services through the same local team.
BaiduSearch advertising in ChinaExplore service →WeChat / Tencent AdsAdvertising across the WeChat ecosystemOn this pageDouyinShort-video advertising in ChinaExplore service →REDnote / XiaohongshuAdvertising, product discovery & creator contentExplore service →
PR & Media Execution →
Audience and theme planning, Chinese writing, media publishing and reporting — available as a complete project or selected services.
Questions before you start
Is WeChat advertising the same as Tencent Ads?
This service focuses on WeChat placements bought through relevant Tencent advertising products. Tencent also has inventory outside WeChat; additional channels are agreed separately.
Do we need every WeChat placement?
No. Choose placements to match the objective, assets, budget and account eligibility. Moments, Channels, Official Accounts and Mini Programs are not a compulsory bundle.
Do you also manage our Official Account or build a Mini Program?
Not automatically. Ongoing content publishing, account operation, Mini Program development, major video production and PR placements need their own agreed scope and quote.
Is an Official Account ad the same as paying a publisher for an article?
No. Buying an ad placement and commissioning an editorial or sponsored article are different services, with different deliverables and pricing.
Can a company registered outside mainland China advertise?
We check the entity, industry, documents and available account route first. Eligible formats and destinations depend on approval; not every placement is available to every project.
Can WeChat help generate B2B enquiries?
It can be considered when the audience, product story and response path fit. We do not assume social targeting identifies every decision-maker or guarantees qualified buyers. Start with an agreed scope and review actual enquiry quality.
Does USD 800 include media spend or every placement?
No. It is Standard management per platform per month, not the advertising budget. The quote specifies selected placements and creative workload; it is not an unlimited all-format service.
How should we choose Moments, Channels or other WeChat placements?
We compare your audience, objective, creative format and available destination with the placements accessible to the account. Video-led storytelling, a short brand message and an enquiry campaign may need different starting plans. The proposal states which placements and creative work are included.
Where do enquiries go, and who replies?
Before launch, confirm the permitted destination, tracking and whether your team or an agreed support service will handle responses. Reply ownership, language and handover should be clear. Ad management is not automatically ongoing private-message customer service.
LET’S DISCUSS YOUR PROJECT
Discuss Your WeChat Ads Plan
Share your website and whether you need brand awareness, enquiries or execution for a client. We will discuss suitable WeChat placements, materials and an itemised scope.