Brand, PR & media execution
Audience and theme planning, Chinese writing, media publishing and reporting. Commission the full workflow or selected tasks.
Explore this service →ABOUT PPCOPS
Your China Advertising, PR & Business Growth Team
PPCOps helps global companies and agencies run paid advertising on major Chinese platforms including Baidu, WeChat, Douyin and REDnote, and execute PR and media campaigns in China.
For B2B campaigns, we optimise with enquiry-quality feedback from your team or separately purchased L3 telephone checks. Local sales and channel support are scoped after initial testing and qualification.
A local execution partner, with a clear scope
Our work connects Chinese content, platform operations, media coordination and campaign reporting. We can prepare the plan with your team or execute an approved brief. You choose the work you need; responsibilities and fees are agreed before execution.
China paid advertising
Account-opening coordination, creative preparation or adaptation, campaign management, optimisation and reporting on the selected platforms.
Explore this service →B2B campaigns & optional local support
Start with paid advertising and enquiry feedback. Add human telephone qualification when needed; later sales representation or channel support requires an agreed scope and authority.
Explore this service →THE PEOPLE BEHIND THE EXECUTION
Founders & Operational Experience
Chinese and global advertising experience, combined with PR, content and media coordination, supports practical China execution.
Chenwei
Founder · Advertising, B2B & Market Operations
- 18 years in Chinese advertising
- 10 years in global advertising
Chenwei brings 18 years of experience in the Chinese advertising industry. His platform experience includes Baidu, Tencent Ads (including WeChat placements), Douyin and REDnote.
He also brings 10 years of global advertising experience across Google Ads, Facebook Ads and LinkedIn Ads, alongside hands-on experience with industrial products and cross-border buyer development. This background connects advertising-generated enquiries with product requirements and commercial follow-up.
OPERATIONAL FOCUS
- Chinese paid media
- Global advertising
- Industrial marketing
- Buyer development
Yujie
Co-founder · PR & Media Operations
- 12 years in PR & media execution
Yujie brings 12 years of experience in Chinese media buying and coordination, PR article distribution, REDnote promotion and KOL/KOC campaign execution.
Her project experience includes supporting Chinese brands, PR agencies in Hong Kong and Singapore, and cross-border campaigns—connecting content requirements, media resources, publication coordination and delivery reporting.
OPERATIONAL FOCUS
- Media buying & coordination
- PR publishing
- REDnote & KOL/KOC
- Agency project support
EXPERIENCE · EXECUTION · ACCOUNTABILITY
Why PPCOps
18 Years in Advertising
Turn business needs and agency briefs into content, advertising and media execution.
8 Years in Industrial Trade
Trade in industrial parts, MRO, apparel, solar and automotive parts across the US, Europe (including the UK), UAE, Canada, Singapore and Australia.
China Team for Brands & Agencies
A China-based team for global brands and PR agencies: brand communications, paid ads, enquiry capture and agreed e-commerce operations, aligned with your brief and approvals.
Flexible Service Scope
Commission planning, content, publishing and advertising together, or divide the work with your team.
Clear Fees & Deliverables
Agree scope, fees and approvals before work starts, with reporting matched to the delivery.
Feedback-led Optimisation
Use campaign response and relevant enquiry feedback to adjust content and advertising around your goals.
Selected Brand Project Experience
Selected brand project experience. Discuss the relevant scope of work with us; brand names do not imply endorsement, sector-specific sales results or a promise of similar outcomes.
Siemens
ABB
Schneider Electric
Huawei
HP
BYD
BMW
Mercedes-Benz
Lexus
Xiaomi
Tesla
Hang Seng Bank
Other brand experience (12)
Chanel
Louis Vuitton
HSBC
Starbucks
MUJI
China Merchants Bank
KFC
Estée Lauder
Mannings Hong Kong
Watsons
UNIQLO
Marks & Spencer
Two ways to work with us
For brands & business teams
Share your offer, audience and China objective. We help clarify the content and execution plan, identify what your team needs to approve, and coordinate the agreed local work.
Your team provides product facts, permissions and timely decisions; we report the work delivered and the available response.
For PR & marketing agencies
Keep your client relationship and final approval. Supply the strategy and assets, or commission us to prepare them before your team reviews them.
Agree white-label reporting, client-contact boundaries, revisions and deadlines before work starts.
The proposal identifies the campaign-management, Chinese content, media-coordination and optional follow-up work assigned to your project. Staffing, production volume and response capacity follow the agreed scope.
Agency cooperation details →From a clear brief to accountable execution
- 01
Share the Brief
Share your company, audience and brief
- 02
Agree the Scope
Agree services, responsibilities, fees and reporting
- 03
Approve & Execute
Approve materials and execute the agreed work
- 04
Report & Review
Review delivery, response and the next step
Before working with PPCOps
Are you an advertising agency, a PR execution partner or a B2B service provider?
PPCOps provides three connected service tracks: brand and media execution, paid advertising, and B2B campaign support. They share a China-side execution capability, but you can commission one without buying the others.
Do the 18 years and 8 years refer to the age of PPCOps?
They describe our advertising industry experience and global trade experience respectively, not a claim that the PPCOps brand or a single company has operated for 26 years. We keep the two types of experience separate.
Can we work with you on just one platform or a small project?
Yes. Start with the service and platform you need. We confirm feasibility, deliverables and fees; the three-month advertising option is a recommendation, not a mandatory package.
Can you show relevant project experience before we agree a scope?
Tell us your category and the work you need. We can discuss relevant execution experience and the examples or records available to share, without treating past results as a forecast for your project.
Do you currently offer ecommerce store operation or a global advertising package?
This website focuses on China advertising, PR, media and related B2B support. Ecommerce store operation and a general global-platform advertising package are not part of the current offer.
LET’S DISCUSS YOUR PROJECT
Discuss Your China Project
Share your website, target audience and the work you need in China. If you are an agency, tell us which parts your team will handle so we can quote the remaining scope.