Keywords that reflect buyer needs
Build Chinese keyword themes around products, applications and buyer questions. Assess relevant search demand and separate purchasing intent from research, tutorials and mismatched queries.
BAIDU ADVERTISING · SEM & PPC MANAGEMENT
Advertise on Baidu with a China-Based PPC Agency
Reach people in China searching for your products, services and solutions. PPCOps provides Chinese keyword planning, account setup coordination, ad copy, campaign optimisation and enquiry-path support for international companies and agencies.
Management from USD 800 / platform / month, plus media funding. Standalone account setup from USD 300; the setup service fee may be waived with an agreed package.
CHINESE AD PLATFORMSBaidu
Platforms are selected to match the project. Logos identify platforms, not an official partnership status.
A Baidu advertising service built around search intent.
Account, ads & Chinese landing experience
Confirm the entity documents and account route. Prepare campaign structure and Chinese ads, then check the page, contact path and response owner before approval and launch.
Ongoing management & useful feedback
Review search terms, spend, bids, ads and tracked enquiries. L2 Professional management also uses industry information and client feedback or L3 findings to refine keywords and messaging.
SEVEN STEPS · SCOPE SELECTED FOR YOUR PROJECT01 02 03 04 05 06 07
Our advertising & growth method: from buyer definition to real feedback
Define ICP
Agree industries, company types, decision-making roles, applications and buying conditions. Produce a target-customer brief and exclusions.
Localize Message
Translate product evidence into Chinese keywords, positioning, creative and landing-page content. Adapt for buyers using approved facts, not word-for-word translation.
Launch Channels
Group keywords, exclusions, ads and landing pages by product, application and buying intent. Review search terms made available by the platform; not all queries are disclosed.
Generate Enquiries
Capture responses through forms, email, phone or agreed channels and record available source data. A contact click is not a confirmed enquiry.
Qualify Opportunities
Use client feedback or separately purchased human checks to assess company fit, needs, budget, timing and next-step value. Mark missing information as unconfirmed.
Optimize with Feedback
Use relevant enquiries, quotation progress and reasons for stalled opportunities to refine keywords, audiences, creative, pages and spend, beyond clicks.
Select Commercial Route
Assess direct sales, distributors, agents or local sales support using the findings. Extra outreach, meetings and quotation coordination require a separate scope.
This is a method, not an all-inclusive package. Ad management does not include human telephone qualification, ongoing sales follow-up or guaranteed sales. Your team owns final quotations, contracts and delivery.
For companies and agencies ready to advertise in China
Companies & brands: need China-side search execution?
Bring your product information, target buyers and website. We handle the agreed Chinese keywords, ads and enquiry-path preparation. Start by assessing whether search demand fits your B2B, brand or service objective.
Agencies: need a Baidu team to deliver your brief?
Keep your client relationship, strategy and approvals. Supply the materials or commission us to prepare them, with account access, reporting and white-label responsibilities agreed upfront.
CLEAR FEES
Choose the advertising support you need.
L1 · Standard ad management
USD 800
per platform / month
Campaign preparation, agreed ad management, optimisation and reporting. Media funding is separate.
L2 · Professional ad management
USD 1,500
per platform / month
Campaign management with industry information and lead-quality feedback from your team or separately purchased L3 checks, applied to keywords and messaging.
Advertising only: media funding is additional
Initial media funding per platform: from USD 1,500 for mainland-China entities; from USD 7,500 for entities registered outside mainland China. PPCOps offers are subject to eligibility and the confirmed account route.
Professional replaces Standard for the same platform and month. Neither plan includes human telephone qualification.
Three-month option & additional costs
Recommended, not mandatory: USD 12,000 for one platform over three months. USD 7,500 media funding + USD 4,500 Professional management (3 × USD 1,500). Optional human support and other quoted costs are additional.
Standalone account setup starts at USD 300. The setup service fee may be waived with agreed media funding and management or other services. Setup starts after agreed payments. Translation, certification and other actual third-party costs are confirmed separately. Basic Chinese landing-page support depends on scope; complex custom work starts from USD 800.
Multi-platform discounts can be discussed. Deliverables, revisions, external costs and media balance arrangements are confirmed in the quote and contract.
EXPERIENCE · EXECUTION · ACCOUNTABILITY
Why PPCOps
18 Years in Advertising
Turn business needs and agency briefs into content, advertising and media execution.
8 Years in Industrial Trade
Trade in industrial parts, MRO, apparel, solar and automotive parts across the US, Europe (including the UK), UAE, Canada, Singapore and Australia.
China Team for Brands & Agencies
A China-based team for global brands and PR agencies: brand communications, paid ads, enquiry capture and agreed e-commerce operations, aligned with your brief and approvals.
Flexible Service Scope
Commission planning, content, publishing and advertising together, or divide the work with your team.
Clear Fees & Deliverables
Agree scope, fees and approvals before work starts, with reporting matched to the delivery.
Feedback-led Optimisation
Use search terms and enquiry feedback to refine keywords, messages and targeting.
Selected Brand Project Experience
Selected brand project experience. Discuss the relevant scope of work with us; brand names do not imply endorsement, sector-specific sales results or a promise of similar outcomes.
Siemens
ABB
Schneider Electric
Huawei
HP
BYD
BMW
Mercedes-Benz
Lexus
Xiaomi
Tesla
Hang Seng Bank
Other brand experience (12)
Chanel
Louis Vuitton
HSBC
Starbucks
MUJI
China Merchants Bank
KFC
Estée Lauder
Mannings Hong Kong
Watsons
UNIQLO
Marks & Spencer
What we measure — and what it tells you
Campaign performance
Review spend, impressions, clicks and CPC by relevant keyword or theme group. Use actual queries to identify mismatched traffic.
Enquiries & qualified-lead cost
Separate contact clicks, deduplicated enquiries and qualified leads. Use client feedback or separately purchased L3 checks, with spend and leads from the same campaign scope.
Commercial progress
Quotations, sales and repeat business require your sales records or authorised follow-up records. Assess CAC and returns when the data matures; leads are not sales.
SERVICE PATH & PURCHASABLE SCOPESStep 0 Step 1 Step 2 Step 3 Step 4 Step 5
Where should your service scope begin?
Select services around your starting point. Not every project needs every step.
View the Step 0–5 service path & boundaries
Free Eligibility & Document Review
Review ad-platform eligibility, document completeness and a recommended starting route. Platform approval is not guaranteed.
Advertising Launch
Start with a clear objective and an agreed platform: account setup, keywords or audiences, creative and landing-page paths.
Performance Optimization
Optimize using clicks, enquiries and relevant feedback. Human telephone qualification and business development are not included by default.
Lead Qualification
Check company, contact, needs, budget and timing. Human services are separately quoted with agreed capacity.
Business Development
Coordinate prospect contact, meetings, demos and quotation progress for suitable high-value projects, with client authority and a separate scope.
Local Sales & Channel Support
Customize sales, agent, distributor or account support. Signing partners or achieving sales is not guaranteed.
Step 0–5 describes the service path; L1–L5 defines purchasable scopes. The numbers do not map one-to-one. Choose L1 or L2; add L3–L5 subject to project needs and prerequisites. PR, content, media funding and extra human support are separately quoted. Confirm scope, responsibilities and starting conditions in your proposal.
From Baidu enquiries to informed local follow-up.
Baidu campaigns are a starting point, not a complete sales process. For B2B projects, connect campaign feedback, lead-quality checks and later commercial support. You can also work with us on Baidu management alone.
01 · Advertise & optimise
Choose L1 or L2
L1
Standard ad execution
Set up and manage Baidu search campaigns, optimise keywords, bids and Chinese ads, and provide agreed reporting.
L2
Professional ad management
Combine campaign work with industry information and lead-quality feedback supplied by your brand team or separately purchased L3 checks.
02 · Check lead quality
Add L3 when needed
L3
Human telephone qualification
Confirm the lead’s company and contact details, relevance of the requirement and initial intent. Hand over contact outcomes and lead-quality labels.
Lead-quality checks only: not ongoing sales follow-up, quotation negotiations or order chasing.
From USD 800 / month · agreed contact capacity
03 · Develop sales & channels
Assessed after campaign testing and L3 checks
L4
Local sales representation
Authorised buyer communication, meetings, quotation coordination and opportunity follow-up.
L5
Distributor, agent & channel development
Define channel criteria, research and contact potential partners, and coordinate introductions and follow-up.
Custom quote for industry, workload and authority
L2 replaces L1; the two are not charged together. Projects seeking L4 or L5 also start with L1 or L2 campaign testing, quality feedback and L3 lead checks. Further support depends on relevant demand, quotation acceptance, delivery feasibility and the resources both teams can commit.
Brand communications, PR, content and account operations remain separately scoped services. They can support a B2B campaign without committing your brand to a sales-follow-up programme.
From your brief to local execution
- 01
Share the Brief
Share your website, offer and target buyers
- 02
Agree the Scope
Agree account eligibility, scope, KPIs and fees
- 03
Approve & Execute
Pay agreed funds, approve materials and launch
- 04
Report & Review
Review performance and enquiry feedback
ONE LOCAL TEAM · OPTIONAL CHANNELS
Start with Baidu. Add Other China Channels When Needed.
PPCOps helps global companies and agencies run paid advertising, create Chinese content, and execute PR and media campaigns in China. Work with us on one platform or coordinate additional services through the same local team.
BaiduSearch advertising in ChinaOn this pageWeChat / Tencent AdsAdvertising across the WeChat ecosystemExplore service →DouyinShort-video advertising in ChinaExplore service →REDnote / XiaohongshuAdvertising, product discovery & creator contentExplore service →
PR & Media Execution →
Audience and theme planning, Chinese writing, media publishing and reporting — available as a complete project or selected services.
Questions before you start
Can a company registered outside mainland China advertise on Baidu?
We review the entity, industry, campaign materials and available account route before confirming platform requirements, service fees and initial media funding. Documents and approval conditions are confirmed before starting.
How do Baidu SEM and PPC compare with Google Ads?
Both can organise paid advertising around search intent, but their accounts, keywords, reviews and ad systems differ. We build Chinese search campaigns on Baidu rather than transfer a Google account or English ads unchanged. This is not an organic-ranking package.
What does account setup cost compared with ongoing management?
Standalone setup starts at USD 300. The setup service fee may be waived with agreed media funding and management or other services. Choose L1 Standard at USD 800 or L2 Professional at USD 1,500 per platform per month; media funding and actual third-party costs are separate.
Does Professional management include telephone checks?
L2 uses industry information and lead-quality feedback from your brand team or separately purchased L3 checks to improve campaigns. L3 only checks lead quality by phone and hands over labelled records; it does not include ongoing sales follow-up, quotation negotiations or order chasing.
What if we ultimately need a China sales representative or distributors?
Discuss that objective at the outset. Start with L1 or L2 campaign testing, quality feedback and L3 lead checks. Relevant demand, quotation acceptance, delivery feasibility and resources then determine the scope and fee for L4 local commercial follow-up or L5 channel development.
Can you work with our existing Baidu account or agency brief?
Share the account situation and brief. We review access, platform conditions, deliverables, creative responsibilities and reporting before agreeing the work. Your team can retain client management and approvals without buying every platform service.
Is Baidu search advertising suitable for our product or service?
Start with the Chinese searches your intended buyers make, their intent and the landing page you can offer. We assess relevant keyword demand and competition before agreeing a test. Search volume alone does not establish that the visitors are suitable customers.
Can we start without a Chinese website?
Share your existing website and product material. We review whether an appropriate Chinese landing page or another permitted destination can support the campaign. Agree content, enquiry routing and any custom work before launch; a full website rebuild is not automatically included.
How will you optimise keywords and report enquiry quality?
We review available search terms, spend and tracked actions, adjusting keywords, exclusions, bids and messaging within the agreed scope. Professional management also uses your industry information and enquiry-quality feedback. Raw enquiries and qualified opportunities are reported separately when the necessary records are available.
LET’S DISCUSS YOUR PROJECT
Discuss Your Baidu Ads Plan
Share your website, offer and intended buyers. We will discuss the Baidu scope, materials and fees. You can enquire before deciding on a media budget.