Define who you want to reach
Use your products, applications, target buyers and industry information to agree a campaign objective and Chinese message. Identify what the customer needs to understand before making an enquiry.
CHINA MARKET ENTRY · CAMPAIGNS, ENQUIRIES & LOCAL SUPPORT
China Market Entry: Test Customer Demand Before Expanding
Turn your China market plan into a scoped project with feedback you can act on. PPCOps helps international companies and agencies prepare Chinese content, PR and suitable paid campaigns, then review real enquiries. Relevant B2B projects can add lead checks, local commercial follow-up and channel support by scope.
Ad management: L1 Standard USD 800 or L2 Professional USD 1,500 per platform / month. Media funding is separate; PR, content and human support are scoped separately.
Platforms are selected to match the project. Logos identify platforms, not an official partnership status.
A practical route from your offer to Chinese enquiries
Build and run the paid campaign
Select suitable search, social or video advertising. Coordinate account requirements, agreed local creative and a landing page or enquiry route, then launch after approval.
Review the response and refine
Report campaign activity and tracked enquiries. Professional management applies industry information and agreed enquiry-quality feedback to the next keywords, audiences and creative decisions.
MARKET CONTEXT · YOUR RELEVANT AUDIENCE
A large market. A focused route to your customers.
1.405bnMainland China population · year-end 2025
1.125bnInternet users in China · December 2025
The opportunity is finding the right segment, not advertising to everyone. For B2B, we focus on relevant companies, applications and decision-makers; for brands, on suitable audiences, locations and content.
These are population and internet-use figures, not a platform advertising audience or your addressable market. We define the campaign audience with you.
Dated market context. Sources: National Bureau of Statistics · 2025 Statistical Communiqué · CNNIC · 57th Statistical Report
Where can we reach relevant customers?
Choose search, social or discovery channels around your industry, buyer roles, regions and demand: Baidu, WeChat, Douyin or REDnote. Start with the channels that fit.
Will buyers understand our offer?
Turn product facts and applications into Chinese ads, content and enquiry pages. Add REDnote creator seeding or PR/media publishing when brand awareness is part of the brief.
How do we move enquiries forward?
Professional management uses enquiry feedback to refine campaigns. Add Chinese telephone qualification or local commercial coordination when your team needs it.
For businesses ready to promote an offer in China
Manufacturers & B2B service companies
You have a defined offer and a team that can answer product, technical and commercial questions. We help reach relevant companies through Chinese paid advertising and use enquiry feedback to refine the campaign.
Global brands & agency partners
You need Chinese campaign execution for your business or a client. Start with the agreed advertising scope; brand content, PR and creator work can be commissioned separately where relevant.
Agency or PR partner? See our white-label execution model →PR publishing from USD 500 / project; integrated execution from USD 3,800 / month. Scope, roles and external media costs are itemised in the quote.
CLEAR FEES
Choose the advertising support you need.
Standard ad management
USD 800
per platform / month
Campaign preparation, agreed ad management, optimisation and reporting. Media funding is separate.
Professional ad management
USD 1,500
per platform / month
Campaign management with industry information and lead-quality feedback from your team or separately purchased L3 checks, applied to optimisation.
Advertising only: media funding is additional
Initial media funding per platform: from USD 1,500 for mainland-China entities; from USD 7,500 for entities registered outside mainland China. PPCOps offers are subject to eligibility and the confirmed account route.
Professional replaces Standard for the same platform and month. Neither plan includes human telephone qualification.
Three-month option & additional costs
Recommended, not mandatory: USD 12,000 for one platform over three months. USD 7,500 media funding + USD 4,500 Professional management (3 × USD 1,500). Optional human support and other quoted costs are additional.
Standalone account setup starts at USD 300; the setup service fee may be waived with agreed media funding and management or other services. Translation, certification and other actual third-party costs are confirmed separately. Basic Chinese landing-page support depends on scope; complex custom work starts from USD 800.
Multi-platform discounts can be discussed. Deliverables, revisions, external costs and media balance arrangements are confirmed in the quote and contract.
EXPERIENCE · EXECUTION · ACCOUNTABILITY
Why PPCOps
18 Years in Advertising
Turn business needs and agency briefs into content, advertising and media execution.
8 Years in Industrial Trade
Trade in industrial parts, MRO, apparel, solar and automotive parts across the US, Europe (including the UK), UAE, Canada, Singapore and Australia.
China Team for Brands & Agencies
A China-based team for global brands and PR agencies: brand communications, paid ads, enquiry capture and agreed e-commerce operations, aligned with your brief and approvals.
Flexible Service Scope
Commission planning, content, publishing and advertising together, or divide the work with your team.
Clear Fees & Deliverables
Agree scope, fees and approvals before work starts, with reporting matched to the delivery.
Feedback-led Optimisation
Use audience and enquiry feedback to refine the campaign and decide what support to add.
Selected Brand Project Experience
Selected brand project experience. Discuss the relevant scope of work with us; brand names do not imply endorsement, sector-specific sales results or a promise of similar outcomes.
Siemens
ABB
Schneider Electric
Huawei
HP
BYD
BMW
Mercedes-Benz
Lexus
Xiaomi
Tesla
Hang Seng Bank
Other brand experience (12)
Chanel
Louis Vuitton
HSBC
Starbucks
MUJI
China Merchants Bank
KFC
Estée Lauder
Mannings Hong Kong
Watsons
UNIQLO
Marks & Spencer
What we measure — and what it tells you
Advertising response
Spend, impressions, clicks and tracked enquiries from the chosen platforms. Contact-button clicks and confirmed enquiries are different measures.
Relevant opportunities
Use available company, requirement and contactability information to assess enquiry relevance and cost. Telephone verification is separate from Professional campaign feedback.
Commercial progress
Quotes, paid customers and contribution require sales and cost records from your team. Use these records to assess acquisition cost and contribution before increasing spend. Results depend on the offer, market response and sales follow-up.
L1–L5: from campaign testing to local sales and channel support
Reach relevant buyers through paid campaigns, then use enquiry quality and real feedback to decide whether local commercial support makes sense. L1–L5 describe service scopes, not a compulsory five-part package.
01 · Advertise & optimise
Choose L1 or L2
L1
Standard ad execution
Set up, manage and optimise campaigns on selected platforms, with agreed reporting.
L2
Professional ad management
Combine campaign work with industry information and lead-quality feedback supplied by your brand team or separately purchased L3 checks.
02 · Check lead quality
Add L3 when needed
L3
Human telephone qualification
Confirm the lead’s company and contact details, relevance of the requirement and initial intent. Hand over contact outcomes and lead-quality labels.
Lead-quality checks only: not ongoing sales follow-up, quotation negotiations or order chasing.
From USD 800 / month · agreed contact capacity
03 · Develop sales & channels
Assessed after campaign testing and L3 checks
L4
Local sales representation
Authorised buyer communication, meetings, quotation coordination and opportunity follow-up.
L5
Distributor, agent & channel development
Define channel criteria, research and contact potential partners, and coordinate introductions and follow-up.
Custom quote for industry, workload and authority
L2 replaces L1; the two are not charged together. Projects seeking L4 or L5 also start with L1 or L2 campaign testing, quality feedback and L3 lead checks. Further support depends on relevant demand, quotation acceptance, delivery feasibility and the resources both teams can commit.
Brand communications, PR, content and account operations remain separately scoped services. They can support a B2B campaign without committing your brand to a sales-follow-up programme.
From your brief to local execution
- 01
Share the Brief
Share your website, offer, target customers and China objective
- 02
Agree the Scope
Agree suitable platforms, responsibilities, deliverables and costs
- 03
Approve & Execute
Approve Chinese materials, fund the campaign and launch
- 04
Report & Review
Review enquiries and commercial feedback before extending
Need Chinese brand content or media publishing too?
PR, media publishing and relevant creator work can support an agreed campaign. Commission them separately; do not add every channel by default.
Questions before you start
What does China market entry mean in this service?
A practical advertising and local-execution route to potential customers in China. Our scope covers campaigns, Chinese materials, enquiry feedback and agreed local support. Company incorporation, import fulfilment and e-commerce operations remain outside this service.
Must we buy an assessment before advertising?
No separate paid assessment is required as a standard entry step. We first discuss the offer, audience, eligibility, materials and scope needed to prepare an executable campaign quote.
Do we need Baidu, WeChat, Douyin and REDnote at the same time?
No. Select platforms according to the audience, search demand, creative, eligibility and budget. You can start with one suitable platform and consider more later.
Is USD 800 the full amount needed to start?
No. It is Standard ad management per platform per month. The quote also identifies media funding and any separately purchased creative, third-party or human-support costs.
What if we need brand awareness or PR as well?
We can scope Chinese writing, PR/media publishing and relevant creator content separately. Their deliverables, fees and measures are distinct from paid-ad management.
What must our company be ready to handle?
Provide product facts, target applications, claim evidence and appropriate permissions. Agree who approves the materials and answers technical, pricing or fulfilment questions. Eligibility and any additional requirements are checked before launch.
How do we decide what to test first in China?
Start with a specific audience, product or application and a practical route for responding to enquiries. Compare relevant search demand, content readiness and platform eligibility, then choose a manageable scope. Evaluate response quality, quotation acceptance and delivery conditions before increasing spend.
LET’S DISCUSS YOUR PROJECT
Discuss Your China Campaign
Tell us what you sell, who you want to reach and what support your team needs in China. We will discuss the advertising route, required materials and an itemised execution scope.