China Ads, PR & Business Growth
REDNOTE / XIAOHONGSHU · CONTENT, CREATORS & ADS

Xiaohongshu Marketing & REDnote Advertising

Help Chinese audiences discover your brand, understand your products and plan a visit or enquiry. PPCOps supports global companies and agencies with Juguang paid ads, KOC content seeding, creator store visits and brand account management — separately or as an agreed campaign.

Ad management from USD 800 per platform / month. Content, creators and account operation are quoted separately.

CHINESE AD PLATFORMSREDnote

Platforms are selected to match the project. Logos identify platforms, not an official partnership status.

Four ways to work with us on Xiaohongshu

Juguang paid advertising

Coordinate eligible accounts, Chinese ad creative and suitable feed or search campaigns. Manage budgets and review tracked response; media funding is separate.

EXAMPLE CONTENT DIRECTIONBuild creative around product benefits, use cases and a clear next action, linked to an available enquiry route.
Discuss paid ads →

KOC content seeding

Work with everyday or smaller creators on relevant product experiences and useful posts. Agree the brief, creator selection, samples, publication schedule and reporting.

EXAMPLE CONTENT DIRECTIONDevelop posts around who the product suits, how it is used and common questions, grounded in genuine experience.
Discuss KOC seeding →

Creator store visits

Coordinate suitable creators for real visits to stores, venues or events. Agree location, filming access, itinerary, deliverables and publication approvals before booking.

EXAMPLE CONTENT DIRECTIONShow the real setting, visit experience and useful location information; confirm the city, creator and filming permissions.
Discuss creator visits →

Brand account management

Define positioning and content themes, prepare Chinese posts and manage the agreed publishing calendar. Comment or message handling is included only within the agreed hours and scope.

EXAMPLE CONTENT DIRECTIONOrganise product introductions, usage guidance and common questions into an agreed publishing calendar.
Discuss account management →

For brands & businesses

Bring your product, audience and goal. We can help prepare Chinese content and execute the services you choose.

For PR & marketing agencies

Keep the client relationship and final approval. Supply your strategy or commission our preparation, with clear delivery and reporting responsibilities.

SEVEN STEPS · SCOPE SELECTED FOR YOUR PROJECT

Our advertising & growth method: from buyer definition to real feedback

01

Define ICP

Agree industries, company types, decision-making roles, applications and buying conditions. Produce a target-customer brief and exclusions.

02

Localize Message

Translate product evidence into Chinese keywords, positioning, creative and landing-page content. Adapt for buyers using approved facts, not word-for-word translation.

03

Launch Channels

Test REDnote paid campaigns around search and content-discovery contexts. Advertising, account content and creator collaborations are separately scoped.

04

Generate Enquiries

Capture responses through forms, email, phone or agreed channels and record available source data. A contact click is not a confirmed enquiry.

05

Qualify Opportunities

Use client feedback or separately purchased human checks to assess company fit, needs, budget, timing and next-step value. Mark missing information as unconfirmed.

06

Optimize with Feedback

Use relevant enquiries, quotation progress and reasons for stalled opportunities to refine keywords, audiences, creative, pages and spend, beyond clicks.

07

Select Commercial Route

Assess direct sales, distributors, agents or local sales support using the findings. Extra outreach, meetings and quotation coordination require a separate scope.

This is a method, not an all-inclusive package. Ad management does not include human telephone qualification, ongoing sales follow-up or guaranteed sales. Your team owns final quotations, contracts and delivery.

Your Deliverables & Campaign Reporting

01

Content & creator delivery

Agreed posts, formats and deadlines; publication links or IDs and dated screenshots where accessible. Store-visit content must reflect an actual visit.

02

Audience response

Available views, likes, saves and comments, with source and collection date. Some metrics require account or creator access; missing data is identified, not estimated as fact.

03

Advertising & enquiries

Ad spend, impressions, clicks and attributable enquiries where tracking is supported. Engagement is not proof of sales, store attendance or a qualified lead.

EXPERIENCE · EXECUTION · ACCOUNTABILITY

Why PPCOps

18 Years in Advertising

Turn business needs and agency briefs into content, advertising and media execution.

8 Years in Industrial Trade

Trade in industrial parts, MRO, apparel, solar and automotive parts across the US, Europe (including the UK), UAE, Canada, Singapore and Australia.

China Team for Brands & Agencies

A China-based team for global brands and PR agencies: brand communications, paid ads, enquiry capture and agreed e-commerce operations, aligned with your brief and approvals.

Flexible Service Scope

Commission planning, content, publishing and advertising together, or divide the work with your team.

Clear Fees & Deliverables

Agree scope, fees and approvals before work starts, with reporting matched to the delivery.

Feedback-led Optimisation

Use content response, search interest and available enquiry feedback to refine the plan.

Selected Brand Project Experience

Selected brand project experience. Discuss the relevant scope of work with us; brand names do not imply endorsement, sector-specific sales results or a promise of similar outcomes.

Huawei
HP
BYD
BMW
Mercedes-Benz
Lexus
Xiaomi
Tesla
Hang Seng Bank
China Merchants Bank
Chanel
Louis Vuitton
Other brand experience (12)
HSBC
KFC
Estée Lauder
Mannings Hong Kong
Watsons
UNIQLO
Marks & Spencer
BRAND’S
SOGO
Starbucks
MUJI
Serge Lutens
CLEAR FEES

Content, creators and ads: know what each fee covers.

KOC Seeding & Creator Visits

Custom Project Quote

Based on creator selection, post count, content format, samples, city, travel and usage rights. Creator, production and service costs are itemised before booking.

Brand Account Management

Custom Monthly Scope

Based on content volume, publishing schedule, formats, approvals and agreed comment or message handling. Not included in the paid-ad management fee.

Juguang paid-ad management — separate from the services above

Standard ad management

USD 800

per platform / month

Campaign preparation, agreed ad management, optimisation and reporting. Media funding is separate.

Professional ad management

USD 1,500

per platform / month

Campaign management with industry information and lead-quality feedback from your team or separately purchased L3 checks, applied to optimisation.

Advertising only: media funding is additional

Initial media funding per platform: from USD 1,500 for mainland-China entities; from USD 7,500 for entities registered outside mainland China. PPCOps offers are subject to eligibility and the confirmed account route.

Professional replaces Standard for the same platform and month. Neither plan includes human telephone qualification.

Three-month option & additional costs

Recommended, not mandatory: USD 12,000 for one platform over three months. USD 7,500 media funding + USD 4,500 Professional management (3 × USD 1,500). Optional human support and other quoted costs are additional.

Standalone account setup starts at USD 300; the setup service fee may be waived with agreed media funding and management or other services. Translation, certification and other actual third-party costs are confirmed separately. Basic Chinese landing-page support depends on scope; complex custom work starts from USD 800.

Multi-platform discounts can be discussed. Deliverables, revisions, external costs and media balance arrangements are confirmed in the quote and contract.

From your brief to local execution

  1. 01

    Share the Brief

    Share your brand, audience, location and objective

  2. 02

    Agree the Scope

    Agree services, deliverables, rights and itemised fees

  3. 03

    Approve & Execute

    Approve the plan, coordinate content and publish or launch

  4. 04

    Report & Review

    Receive delivery evidence and review available results

ONE LOCAL TEAM · OPTIONAL CHANNELS

Start with REDnote. Add Other China Channels When Needed.

PPCOps helps global companies and agencies run paid advertising, create Chinese content, and execute PR and media campaigns in China. Work with us on one platform or coordinate additional services through the same local team.

PR & Media Execution →

Audience and theme planning, Chinese writing, media publishing and reporting — available as a complete project or selected services.

SERVICE PATH & PURCHASABLE SCOPES

Where should your service scope begin?

Select services around your starting point. Not every project needs every step.

View the Step 0–5 service path & boundaries
Step 0

Free Eligibility & Document Review

Review ad-platform eligibility, document completeness and a recommended starting route. Platform approval is not guaranteed.

Step 1

Advertising Launch

Start with a clear objective and an agreed platform: account setup, keywords or audiences, creative and landing-page paths.

Step 2

Performance Optimization

Optimize using clicks, enquiries and relevant feedback. Human telephone qualification and business development are not included by default.

Step 3

Lead Qualification

Check company, contact, needs, budget and timing. Human services are separately quoted with agreed capacity.

Step 4

Business Development

Coordinate prospect contact, meetings, demos and quotation progress for suitable high-value projects, with client authority and a separate scope.

Step 5

Local Sales & Channel Support

Customize sales, agent, distributor or account support. Signing partners or achieving sales is not guaranteed.

Step 0–5 describes the service path; L1–L5 defines purchasable scopes. The numbers do not map one-to-one. Choose L1 or L2; add L3–L5 subject to project needs and prerequisites. PR, content, media funding and extra human support are separately quoted. Confirm scope, responsibilities and starting conditions in your proposal.

SAME PROJECT · OPTIONAL FURTHER SUPPORT

Need B2B enquiries and local support beyond communications?

Content, PR, account operations and creator projects can be commissioned independently. Add campaigns and quality feedback if B2B enquiries are also needed. L3 covers telephone lead-quality checks only; L4 commercial follow-up and L5 channel development require prior groundwork, authority and a separate scope.

Explore B2B services & responsibilities

Questions before you start

Are REDnote, Xiaohongshu and Little Red Book the same service here?

Yes. These names refer to the platform covered by this page. We use Xiaohongshu and REDnote together so brands familiar with either name can identify the service.

What is KOC seeding?

KOC means key opinion consumer. Here it is a planned collaboration with everyday or smaller creators around relevant content and, where claimed, genuine product experience. It is not the purchase of fake reviews or engagement.

Can you arrange creator visits outside mainland China?

Share the city, venue and dates first. Availability, travel, language, access and content rights are checked before we confirm a visit. We do not promise a creator network in every country.

Does USD 800 include creators or ongoing account posts?

No. It is the Standard paid-ad management fee per platform per month. KOC posts, store visits and brand account management have separate agreed scopes and quotes.

What does account management include?

The quote defines account positioning, content quantity, formats, publishing frequency, revisions and any comment or message handling. Account ownership and access are agreed; it is not unlimited posting or 24-hour customer service.

Can creator content also be used in ads?

Only where the usage rights, creator permissions and platform eligibility allow it. Paid promotion, reuse duration and any additional fees must be agreed.

Can you guarantee positive reviews, likes or sales?

No. We do not fabricate experiences or supply fake engagement. Sponsored collaborations must be handled with the applicable disclosures and platform requirements. Reporting distinguishes contracted deliverables from observed results.

Can we use content services without buying ads?

Yes. Choose content, creator visits, account operation or paid advertising separately. Ad-account funding applies only when you purchase the advertising service.

How do we choose between REDnote ads, seeding and account management?

Juguang ads provide paid distribution; creator seeding develops third-party content; account management maintains the brand’s own content. We review your objective, category, existing material and response path before proposing a starting scope. Each service can be quoted separately.

What should global brands prepare to advertise on Xiaohongshu?

Share your company website, product information, target audience and existing content. Before account setup, we check the entity and category requirements for the available route and clarify Chinese creative, permissions, the destination and who handles responses.

How do we evaluate a REDnote campaign beyond likes?

Separate paid-ad spend and tracked actions from creator publications and organic content response. Review available clicks, enquiries, saves, comments and search visibility against the campaign objective. Sales evaluation also needs a usable purchase or enquiry path and your sales feedback.

LET’S DISCUSS YOUR PROJECT

Discuss Your Xiaohongshu Plan

Tell us whether you need paid ads, KOC seeding, creator visits or account management. Share your website and relevant city or account; we will confirm the scope and quote.

We focus on REDnote Ads setup, campaign operations, Chinese content creative localization and purchase-path and conversion review.
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