China Ads, PR & Business Growth
CHINA SOCIAL MEDIA · LOCAL CONTENT & CAMPAIGN EXECUTION

China Social Media Marketing for Global Brands & Agencies

PPCOps helps you plan and execute Chinese content, brand account management, KOL/KOC campaigns and paid advertising on WeChat, REDnote and Douyin. Choose the services and platforms your audience needs, with clear approvals, delivery and reporting.

Paid-ad management from USD 800 per platform / month, with media funding separate. Content, creators and account management have their own scopes and quotes.

CONTENT & CREATOR PLATFORMSWeChatREDnoteDouyin

Platforms are selected to match the project. Logos identify platforms, not an official partnership status.

Three service tracks. One agreed delivery plan.

01

Chinese content & account management

Define content themes, prepare Chinese posts and coordinate an agreed publishing calendar. Confirm account access, approvals, content quantity and any comment or message handling before work begins.

Discuss content & accounts →
02

Creator campaigns & content seeding

Select suitable KOLs or KOCs, prepare briefs and coordinate content approval, publication and evidence. Creator visits, samples, usage rights and production are scoped for the project.

Explore creator campaigns →
03

Paid social advertising

Coordinate eligible accounts, adapt ad creative and manage agreed campaigns across selected Chinese platforms. Plan the destination and tracking, then optimise against available audience and enquiry feedback.

Explore advertising services →

Brands & businesses

Bring your product, audience and China objective. We can prepare the local plan and content or execute the parts your team needs.

PR & marketing agencies

Keep your client relationship and approval process. Supply your strategy and assets, or commission preparation and execution with clear white-label and reporting arrangements.

Deliverables & Campaign Reporting

01

Content & creator delivery

Agreed content, publication dates, links or IDs and accessible screenshots. Keep delivered work separate from the audience response it receives.

02

Audience & account response

Available reach, views, saves, comments and messages, with the data source and period stated. Account or creator access determines which metrics can be reported.

03

Paid campaigns & next actions

Spend, clicks and tracked enquiries or other agreed actions. Review relevant response and sales feedback where available; follower growth alone is not customer acquisition.

EXPERIENCE · EXECUTION · ACCOUNTABILITY

Why PPCOps

18 Years in Advertising

Turn business needs and agency briefs into content, advertising and media execution.

8 Years in Industrial Trade

Trade in industrial parts, MRO, apparel, solar and automotive parts across the US, Europe (including the UK), UAE, Canada, Singapore and Australia.

China Team for Brands & Agencies

A China-based team for global brands and PR agencies: brand communications, paid ads, enquiry capture and agreed e-commerce operations, aligned with your brief and approvals.

Flexible Service Scope

Commission planning, content, publishing and advertising together, or divide the work with your team.

Clear Fees & Deliverables

Agree scope, fees and approvals before work starts, with reporting matched to the delivery.

Feedback-led Optimisation

Connect publication evidence and audience feedback with the next content and media decisions.

Selected Brand Project Experience

Selected brand project experience. Discuss the relevant scope of work with us; brand names do not imply endorsement, sector-specific sales results or a promise of similar outcomes.

Huawei
HP
BYD
BMW
Mercedes-Benz
Lexus
Xiaomi
Tesla
Hang Seng Bank
China Merchants Bank
Chanel
Louis Vuitton
Other brand experience (12)
HSBC
KFC
Estée Lauder
Mannings Hong Kong
Watsons
UNIQLO
Marks & Spencer
BRAND’S
SOGO
Starbucks
MUJI
Serge Lutens
CLEAR FEES

Content, creators and paid ads: clear pricing by scope

Chinese Content & Account Management

Custom Monthly / Project Quote

Based on platforms, content quantity, formats, approvals and agreed response work. Paid distribution and creator fees are not automatically included.

Creator Campaigns & Seeding

USD 800 +

REDnote starter: 10 agreed KOC posts. Larger creator campaigns, visits and other formats are quoted by scope, including rights and additional costs.

View REDnote seeding →

Paid-ad management — separate from content and creator work

Standard ad management

USD 800

per platform / month

Campaign preparation, agreed ad management, optimisation and reporting. Media funding is separate.

Professional ad management

USD 1,500

per platform / month

Campaign management with industry information and lead-quality feedback from your team or separately purchased L3 checks, applied to optimisation.

Advertising only: media funding is additional

Initial media funding per platform: from USD 1,500 for mainland-China entities; from USD 7,500 for entities registered outside mainland China. PPCOps offers are subject to eligibility and the confirmed account route.

Professional replaces Standard for the same platform and month. Neither plan includes human telephone qualification.

Three-month option & additional costs

Recommended, not mandatory: USD 12,000 for one platform over three months. USD 7,500 media funding + USD 4,500 Professional management (3 × USD 1,500). Optional human support and other quoted costs are additional.

Standalone account setup starts at USD 300; the setup service fee may be waived with agreed media funding and management or other services. Translation, certification and other actual third-party costs are confirmed separately. Basic Chinese landing-page support depends on scope; complex custom work starts from USD 800.

Multi-platform discounts can be discussed. Deliverables, revisions, external costs and media balance arrangements are confirmed in the quote and contract.

Need an integrated China execution scope?

Integrated execution starts from USD 3,800 per month for an agreed combination. Platforms, content, media funds and external costs are itemised; this is optional, not an all-inclusive entry package.

Discuss agency execution →

From your brief to local execution

  1. 01

    Share the Brief

    Share your brand, audience, existing accounts and objective

  2. 02

    Agree the Scope

    Agree platforms, services, approvals, reporting and itemised fees

  3. 03

    Approve & Execute

    Prepare Chinese content and launch the approved work

  4. 04

    Report & Review

    Review delivery and audience response before expanding

SAME PROJECT · OPTIONAL FURTHER SUPPORT

Need B2B enquiries and local support beyond communications?

Content, PR, account operations and creator projects can be commissioned independently. Add campaigns and quality feedback if B2B enquiries are also needed. L3 covers telephone lead-quality checks only; L4 commercial follow-up and L5 channel development require prior groundwork, authority and a separate scope.

Explore B2B services & responsibilities

Questions before you start

Which Chinese social media platform should our brand start with?

Choose around the audience, category, content you can produce and the next action you want people to take. WeChat, REDnote and Douyin can play different roles. We assess the project before recommending a starting scope; you do not need all three.

What is the difference between social media management and paid advertising?

Account management covers the agreed content calendar, publishing and response work. Paid advertising buys distribution and requires separate media funds and campaign management. Creator collaboration is another project scope. Buying one does not automatically include the others.

Do we need Chinese content, or can you reuse our global assets?

We first review the available assets, facts and usage rights. Suitable material can be adapted for Chinese language and the selected format. New writing, filming, extensive design or additional revisions are agreed before production.

Can you manage more than one platform?

Yes, with the platforms, account access, content volume and responsibilities listed in the quote. Content should be adapted to the agreed format rather than automatically copied everywhere. Multi-platform discounts can be discussed against the actual workload.

Can our agency provide the strategy and approve all content?

Yes. Your team can supply the strategy, draft and assets, or commission us to prepare them. Agree who approves product claims, Chinese copy, creators and publishing. Client contact and report branding follow the project arrangement.

How do you choose KOLs and KOCs?

Consider audience relevance, content history, visible response, format, availability, commercial terms and usage rights. The role of the creator in the campaign matters more than a label or follower threshold alone.

Can Chinese social media support B2B marketing?

It can help explain a product, support an event or maintain useful contact when the audience and response path fit. Some projects also need Baidu search, technical pages and sales follow-up. We judge suitable enquiries and commercial feedback rather than assuming every social interaction is a buyer.

Do you guarantee followers, viral posts or sales?

We agree deliverables and report the available results. Reach and commercial outcomes depend on the content, audience, offer and response path. We do not fabricate experiences or supply fake engagement.

What should we send to request a proposal?

Share your website, product or service, intended audience and China objective. Existing accounts, content, previous campaign records and your agency brief help us identify the work you need. Confirm scope, permissions, timing and fees before launch.

Do you also operate ecommerce stores or provide always-on customer service?

Ecommerce store operation is outside this offer. Comment handling, private messages and any local enquiry support need an agreed workload, operating window and handover process; they are not automatically included in ad management.

LET’S DISCUSS YOUR PROJECT

Discuss Your China Social Media Plan

Tell us whether you need Chinese content, account management, creators, paid ads or a combination. Share your website and China objective; we will clarify the starting scope and quote.

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