What the paid-media sample contains
The public sample covers six Google Search, Meta and Douyin tests for China market services, export marketing services, specialist B2B products and an overseas manufacturer. Combined spend was RMB 22,294.14 and the campaigns recorded 153 raw contacts or platform conversions.
Blending all rows produces a raw-contact cost of RMB 145.71, but this number should not be used as a target because the underlying lead definitions differ. The purpose of the benchmark is to show why a China B2B marketing agency must report the complete funnel.
| Slice | Observed result | Use | Do not conclude |
|---|---|---|---|
| Two Google Search tests | 214 clicks; CPC RMB 31.30–35.32; raw conversion cost RMB 273.87–769.96 | Early paid-search planning range | That every Baidu Ads or Google Ads campaign will match it |
| Three Meta tests | Raw CPL RMB 53.49–333.33; qualified counts existed in three small samples | Shows the gap between raw and reviewed leads | That low raw CPL means commercial quality |
| One Douyin test | 23 raw contacts at RMB 334.78 each | Initial creative/lead baseline | That contact volume equals sales opportunity |
| All six tests | Zero recorded closed-won customers | Honest sales-outcome baseline | CAC = zero; CAC is unavailable when no customer closes |
The most important benchmark is measurement completeness
Only the two Google rows contained clicks and CPC. Some Meta rows included an approximate qualified-lead review. Most rows lacked search term, country, landing page, company, role, opportunity stage, revenue and repeat-purchase fields. That missing chain prevents reliable CAC and LTV analysis.
A China B2B lead generation program should preserve click identifiers and UTM values automatically, then let sales classify L1 raw contacts, L2 qualified leads and L3 confirmed opportunities. Customers should not be asked to type attribution data into a form.
How PPCOps uses the dataset
- Google CPC and raw conversion cost are planning references, not promises.
- Low-cost contacts are reviewed against company, role, need and next step.
- Zero sales is reported as CAC unavailable, never CAC zero.
- Small samples are used to decide what to test next, not to claim market certainty.
- China advertising agency reports should connect platform data to CRM outcomes.
Download and methodology
The CSV contains the six anonymized rows, converted to RMB with the workbook's fixed internal USD/CNY rate of 6.72. Client names, contacts and proprietary identifiers are excluded. Qualified-contact values marked approximate came from manual historical review. Data was reviewed on 30 August 2026 and prepared for public release on 3 September 2026.
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