PR and paid advertising solve different problems. Paid campaigns provide controlled reach and testing; PR can support credibility, public communication and media visibility.
Many China projects benefit from a staged combination: test the message with paid media, build trust with suitable media, then use social content or retargeting to support the next step.
PPCOps can combine PR, ads and social execution around a defined market goal.
Turn the research into a scoped China test
PPCOps helps international teams define the buyer, route, platform, localization and evidence required before committing to a larger China program.
Discuss your China project