China PR for a foreign company is more than translating a press release. The message must be understandable, credible and suitable for the selected Chinese media context.
A practical PR scope may include headline and body localization, media list planning, publishing coordination, links, screenshots and a delivery report.
PR can support trust and campaign communication, but it should be connected to a clear business or market-entry goal.
PPCOps helps agencies and brands coordinate Chinese media publishing and combine PR with paid media or social seeding when appropriate.
Turn the research into a scoped China test
PPCOps helps international teams define the buyer, route, platform, localization and evidence required before committing to a larger China program.
Discuss your China project