Baidu and Google should not be treated as interchangeable traffic sources. Search language, platform rules, landing-page expectations, trust signals and user journeys differ.
Google campaign data can provide useful business context, but keywords and ad messages usually need to be rebuilt for Chinese search intent.
Baidu testing is most useful when the company has a defined product, buyer, Chinese value proposition and follow-up process.
A practical comparison should measure qualified leads, buyer fit and next-step feasibility—not only impressions or clicks.
Turn the research into a scoped China test
PPCOps helps international teams define the buyer, route, platform, localization and evidence required before committing to a larger China program.
Discuss your China project