An international PR agency may need Chinese localization, media coordination and delivery reporting while keeping the client relationship and strategy in-house.
A clear backend scope defines approval, media cost, deadlines, reporting format and responsibility for client communication.
PPCOps supports agency-led China PR execution behind the scenes.
Turn the research into a scoped China test
PPCOps helps international teams define the buyer, route, platform, localization and evidence required before committing to a larger China program.
Discuss your China project