Baidu
Search advertisingReach people actively searching for products or services. Explore Chinese keywords, intent and a relevant landing page.
Explore platform services →CHINA ADVERTISING SERVICES · PLATFORM SELECTION & EXECUTION
Advertise in China on the Platforms That Fit Your Business
PPCOps helps global companies and agencies run paid advertising on major Chinese search, social and video platforms: Baidu, Tencent / WeChat, Douyin and REDnote. Choose a practical starting channel, then connect Chinese content, campaign management and enquiry feedback.
Standard management USD 800 / platform / month; Professional USD 1,500. Media funding is separate.
Platforms are selected to match the project. Logos identify platforms, not an official partnership status.
CHOOSE THE CHANNEL BEFORE THE CAMPAIGN
Four platforms. Different ways to reach your audience.
WeChat / Tencent Ads
Social, content & video placementsConsider WeChat Moments, Channels, Official Accounts and Mini Programs, subject to the available account and placement options.
Explore platform services →Douyin
Short-video advertisingExplain your product through suitable video creative, then connect the response to an enquiry or other agreed action.
Explore platform services →REDnote / Xiaohongshu
Content discovery & search adsExplore paid promotion on REDnote. Creator seeding, store visits and account operations are separate service scopes.
Explore platform services →Start with one or a small number of suitable channels. Add platforms based on response, creative capacity and budget.
What our China advertising service includes
Audience, platform & campaign planning
Clarify the product, buyer or consumer audience, target region and campaign objective. Check platform eligibility and agree the initial scope.
Account, Chinese content & launch
Coordinate account documentation, Chinese ad copy, agreed creative and landing-page support. Confirm responsibilities and approvals before launch.
Management, optimisation & reporting
Manage agreed campaigns, review spend and response, and report the changes made. Professional management adds industry-informed enquiry-quality feedback.
SEVEN STEPS · SCOPE SELECTED FOR YOUR PROJECT01 02 03 04 05 06 07
Our advertising & growth method: from buyer definition to real feedback
Define ICP
Agree industries, company types, decision-making roles, applications and buying conditions. Produce a target-customer brief and exclusions.
Localize Message
Translate product evidence into Chinese keywords, positioning, creative and landing-page content. Adapt for buyers using approved facts, not word-for-word translation.
Launch Channels
Choose suitable search, social, industry-content or PR channels around the buyer. Launch a focused test within agreed platforms and budgets.
Generate Enquiries
Capture responses through forms, email, phone or agreed channels and record available source data. A contact click is not a confirmed enquiry.
Qualify Opportunities
Use client feedback or separately purchased human checks to assess company fit, needs, budget, timing and next-step value. Mark missing information as unconfirmed.
Optimize with Feedback
Use relevant enquiries, quotation progress and reasons for stalled opportunities to refine keywords, audiences, creative, pages and spend, beyond clicks.
Select Commercial Route
Assess direct sales, distributors, agents or local sales support using the findings. Extra outreach, meetings and quotation coordination require a separate scope.
This is a method, not an all-inclusive package. Ad management does not include human telephone qualification, ongoing sales follow-up or guaranteed sales. Your team owns final quotations, contracts and delivery.
For businesses and the agencies that support them
Companies & brands
You want to reach Chinese buyers or audiences, but need help choosing a platform, adapting the message and managing local campaigns.
PR & marketing agencies
You have a client brief and need China execution. Provide your strategy and materials, or ask us to prepare the agreed work for review.
CLEAR FEES
Choose the advertising support you need.
Standard ad management
USD 800
per platform / month
Campaign preparation, agreed ad management, optimisation and reporting. Media funding is separate.
Professional ad management
USD 1,500
per platform / month
Campaign management with industry information and lead-quality feedback from your team or separately purchased L3 checks, applied to optimisation.
Advertising only: media funding is additional
Initial media funding per platform: from USD 1,500 for mainland-China entities; from USD 7,500 for entities registered outside mainland China. PPCOps offers are subject to eligibility and the confirmed account route.
Professional replaces Standard for the same platform and month. Neither plan includes human telephone qualification.
Three-month option & additional costs
Recommended, not mandatory: USD 12,000 for one platform over three months. USD 7,500 media funding + USD 4,500 Professional management (3 × USD 1,500). Optional human support and other quoted costs are additional.
Standalone account setup starts at USD 300; the setup service fee may be waived with agreed media funding and management or other services. Translation, certification and other actual third-party costs are confirmed separately. Basic Chinese landing-page support depends on scope; complex custom work starts from USD 800.
Multi-platform discounts can be discussed. Deliverables, revisions, external costs and media balance arrangements are confirmed in the quote and contract.
EXPERIENCE · EXECUTION · ACCOUNTABILITY
Why PPCOps
18 Years in Advertising
Turn business needs and agency briefs into content, advertising and media execution.
8 Years in Industrial Trade
Trade in industrial parts, MRO, apparel, solar and automotive parts across the US, Europe (including the UK), UAE, Canada, Singapore and Australia.
China Team for Brands & Agencies
A China-based team for global brands and PR agencies: brand communications, paid ads, enquiry capture and agreed e-commerce operations, aligned with your brief and approvals.
Flexible Service Scope
Commission planning, content, publishing and advertising together, or divide the work with your team.
Clear Fees & Deliverables
Agree scope, fees and approvals before work starts, with reporting matched to the delivery.
Feedback-led Optimisation
Use campaign response and relevant enquiry feedback to adjust content and advertising around your goals.
Selected Brand Project Experience
Selected brand project experience. Discuss the relevant scope of work with us; brand names do not imply endorsement, sector-specific sales results or a promise of similar outcomes.
Siemens
ABB
Schneider Electric
Huawei
HP
BYD
BMW
Mercedes-Benz
Lexus
Xiaomi
Tesla
Hang Seng Bank
Other brand experience (12)
Chanel
Louis Vuitton
HSBC
Starbucks
MUJI
China Merchants Bank
KFC
Estée Lauder
Mannings Hong Kong
Watsons
UNIQLO
Marks & Spencer
What we measure — and what it tells you
Media performance
Spend, impressions, clicks and CPC, plus relevant engagement or video metrics available from the platform.
Real enquiries
Separate contact clicks from received enquiries. With sales feedback, review relevance and cost per qualified enquiry.
Business outcomes
Use available quote and paid-customer records to assess acquisition cost. Revenue and lifetime value require your sales and retention data; clicks alone do not establish either.
SERVICE PATH & PURCHASABLE SCOPESStep 0 Step 1 Step 2 Step 3 Step 4 Step 5
Where should your service scope begin?
Select services around your starting point. Not every project needs every step.
View the Step 0–5 service path & boundaries
Free Eligibility & Document Review
Review ad-platform eligibility, document completeness and a recommended starting route. Platform approval is not guaranteed.
Advertising Launch
Start with a clear objective and an agreed platform: account setup, keywords or audiences, creative and landing-page paths.
Performance Optimization
Optimize using clicks, enquiries and relevant feedback. Human telephone qualification and business development are not included by default.
Lead Qualification
Check company, contact, needs, budget and timing. Human services are separately quoted with agreed capacity.
Business Development
Coordinate prospect contact, meetings, demos and quotation progress for suitable high-value projects, with client authority and a separate scope.
Local Sales & Channel Support
Customize sales, agent, distributor or account support. Signing partners or achieving sales is not guaranteed.
Step 0–5 describes the service path; L1–L5 defines purchasable scopes. The numbers do not map one-to-one. Choose L1 or L2; add L3–L5 subject to project needs and prerequisites. PR, content, media funding and extra human support are separately quoted. Confirm scope, responsibilities and starting conditions in your proposal.
Need more than visibility? Let buyer feedback guide the next step.
Reach relevant buyers through paid campaigns, then use enquiry quality and real feedback to decide whether local commercial support makes sense. L1–L5 describe service scopes, not a compulsory five-part package.
01 · Advertise & optimise
Choose L1 or L2
L1
Standard ad execution
Set up, manage and optimise campaigns on selected platforms, with agreed reporting.
L2
Professional ad management
Combine campaign work with industry information and lead-quality feedback supplied by your brand team or separately purchased L3 checks.
02 · Check lead quality
Add L3 when needed
L3
Human telephone qualification
Confirm the lead’s company and contact details, relevance of the requirement and initial intent. Hand over contact outcomes and lead-quality labels.
Lead-quality checks only: not ongoing sales follow-up, quotation negotiations or order chasing.
From USD 800 / month · agreed contact capacity
03 · Develop sales & channels
Assessed after campaign testing and L3 checks
L4
Local sales representation
Authorised buyer communication, meetings, quotation coordination and opportunity follow-up.
L5
Distributor, agent & channel development
Define channel criteria, research and contact potential partners, and coordinate introductions and follow-up.
Custom quote for industry, workload and authority
L2 replaces L1; the two are not charged together. Projects seeking L4 or L5 also start with L1 or L2 campaign testing, quality feedback and L3 lead checks. Further support depends on relevant demand, quotation acceptance, delivery feasibility and the resources both teams can commit.
Brand communications, PR, content and account operations remain separately scoped services. They can support a B2B campaign without committing your brand to a sales-follow-up programme.
From your brief to local execution
- 01
Share the Brief
Share your website, offer and audience
- 02
Agree the Scope
Agree the platform, scope, fees and measures
- 03
Approve & Execute
Approve materials and launch the campaign
- 04
Report & Review
Review results and decide what to adjust
Questions before you start
Which Chinese advertising platform should we start with?
Start with your audience, objective, existing materials and budget. Active searches may support a Baidu test; social or video campaigns need suitable content and a clear response path. We discuss the fit rather than require all four platforms.
Are Baidu and Douyin the same as Google and TikTok?
Baidu is a Chinese search platform, while Douyin is a China-focused short-video platform. These comparisons help explain the format, but accounts, campaign tools, audience access and policies differ. A Google Ads or TikTok account does not operate these Chinese campaigns.
Can an overseas company open an advertising account?
Eligibility depends on the platform, industry, registered entity and supporting documents. We check the applicable route before confirming the launch; some businesses need additional review.
Can you target a particular city, industry or buyer role?
We review the targeting options available for the chosen account and placement. Location or audience settings are not a guarantee of reaching only a named job title or every potential buyer.
Is account opening included in management?
Standalone account-opening support starts from USD 300. The opening service fee can be waived when purchased with agreed management and media funding. Translation, certification or other third-party costs are confirmed separately.
Does advertising include PR, REDnote seeding or creator fees?
No. Paid campaign management and media funding are distinct from content publishing, KOC seeding, creator collaborations and account operations. We can scope related services separately when needed.
Do you call enquiries or act as our sales representative?
Professional management uses agreed enquiry-quality feedback for optimisation; it does not include telephone confirmation. Human phone qualification is optional. Sales representation or distributor support requires a separate scope and authority, usually after an established collaboration.
LET’S DISCUSS YOUR PROJECT
Discuss Your China Advertising Plan
Tell us your website, product or service and the audience you want to reach. If you have not chosen a platform, we can discuss a suitable starting point.